Brand Tone

Informative and specialist, enthusiast-focused, accessible and responsive

Brand Values

• •Specialization & Expertise
• •Product Range & Availability
• •Convenience
• •Animal Well-being (Implied)

Best Practices

• •Prioritize Clarity and Information: Ensure all copy is clear, informative, and accurately describes products and their benefits for aquatic and reptile pets. Avoid overly technical jargon where possible, or explain it simply.
• •Emphasize Expertise & Passion: Consistently communicate a deep understanding of and passion for aquariums and reptiles. Use language that resonates with fellow enthusiasts.
• •Maintain a Helpful and Supportive Stance: Even in product descriptions, weave in an element of support. Frame copy around helping the customer achieve the best for their pets. Proactively address potential customer questions within the copy.
• •Be Transparent and Proactive in Communications: Acknowledge orders promptly, provide clear shipping information, and respond to inquiries in a timely and helpful manner. This builds trust and counteracts negative perceptions.
• •Showcase Community and Shared Interest: Use language that fosters a sense of community among hobbyists. Highlight customer successes (if possible, with permission) or share tips and insights that are valuable to aquarium and reptile keepers.

Social Perception

Mixed Customer Experience: Customers have reported both positive experiences with prompt service and good product quality, and negative experiences related to poor communication, unacknowledged emails, and delays in shipping. Legitimacy Concerns (for some): Some new customers have expressed concern when facing communication issues after placing an order, questioning the site's legitimacy despite its professional appearance. Enthusiast Hub: For those with positive experiences, Fishly is perceived as a good source for aquarium and reptile supplies. Need for Improved Customer Service: A recurring theme in negative feedback is the lack of proactive communication and difficulty in getting responses to queries.

Copy Examples

• •Headline: Give Your Aquatic Pets the Thriving Environment They Deserve. Body: At Fishly, we're more than just a store; we're fellow enthusiasts passionate about vibrant aquariums and healthy reptiles. Explore our curated selection of premium fish, lush plants, and essential supplies, all backed by expert advice. Shop online for convenient New Zealand-wide delivery. Call to Action: Discover the Fishly Difference Today!
• •Headline: Your One-Stop Online Shop for Aquarium & Reptile Specialists in NZ. Body: From rare live fish and exotic plants to top-brand foods and water care, Fishly has everything you need to create and maintain your perfect aquatic or reptile habitat. Got a question? Our knowledgeable team is here to help you succeed. Call to Action: Browse Our Collections Now!
• •Headline: Unlock the Secrets to a Flourishing Aquarium. Body: New to the hobby or looking to upgrade? Fishly provides not only quality products but also the specialist knowledge to help your fish and plants thrive. We make it easy to get the best for your wet pets, delivered right to your door. Call to Action: Get Expert Advice & Shop Supplies!
• •Headline: Passionate About Pets? So Are We. Body: Fishly connects New Zealand’s aquarium and reptile lovers with a wide range of live fish, plants, and quality products. We're committed to helping your pets live their best lives. Experience the ease of specialist online shopping with Fishly. Call to Action: Explore Live Fish & Plants!
• •Headline: Creating Stunning Underwater Worlds, Made Simple by Fishly. Body: Dreaming of a breathtaking aquarium? Fishly offers an extensive selection of vibrant fish, healthy plants, and all the essential gear. With our expertise and convenient NZ-wide shipping, your ideal aquatic environment is just a click away. Call to Action: Start Your Aquatic Journey!