Brand Tone

Passionate & Enthusiastic, Value-Oriented, Quality-Focused, Customer-Centric & Supportive, Direct & Informative

Brand Values

• •Quality: Offering authentic, manufacturer-backed products and high-quality gear.
• •Value for Money: Providing competitive pricing and free shipping.
• •Customer Satisfaction: Committing to excellent service, support, and a straightforward returns process.
• •Expertise: Offering knowledgeable advice.
• •Accessibility: Aiming to serve a global customer base as a 'cross-border e-commerce store'.

Best Practices

• •Be Customer-Focused and Supportive: Ensure all communications, from product descriptions to customer service interactions, are helpful, clear, and reinforce support (e.g., 'we're here to help,' 'satisfaction guaranteed,' 'easy returns').
• •Build Trust Through Transparency: Be open about product origins (e.g., 'manufacturer warranty,' 'Made in China' when applicable), shipping processes, and return policies to build credibility.
• •Highlight Product Quality and Authenticity: Emphasize the use of quality components (e.g., 'FUJI Parts,' 'Toray Brand Carbon Fiber') and guarantee authenticity.
• •Maintain a Passionate and Enthusiastic Tone: Use engaging language and show excitement about fishing and the products offered.
• •Focus on Value and Competitive Pricing: Clearly communicate the benefits of 'competitive prices' and 'free shipping' to attract customers.

Social Perception

A reliable and trustworthy source for high-quality fishing gear, providing excellent customer service and value for money. Customers perceive the brand as passionate about fishing and dedicated to supporting their needs.

Copy Examples

• •Welcome to fishing71.com, your ultimate destination for all things fishing! As passionate anglers ourselves, we're dedicated to bringing you the highest-quality fishing equipment at competitive prices.
• •Shop our 100% authentic KUYING brand gadgets, backed by a full manufacturer's warranty. Experience the difference that quality makes!
• •Enjoy free shipping on all orders! We believe in providing exceptional value to our customers.
• •Need help choosing the right rod or reel? Our expert advice and 24/7 support team are here for you. Customer satisfaction is our top priority!
• •We stand behind our products with a 15 Days Return policy. If you're not completely satisfied, simply return your purchase for a full refund.