Brand Tone

relaxed, adventurous, authentic, and aspirational

Brand Values

• •Adventure and Exploration: A core theme is the love for life on the water and exploring coastlines, rivers, and streams.
• •Authenticity: The brand aims to be real and relatable, drawing inspiration from genuine experiences.
• •Quality and Comfort: There's a commitment to crafting timeless, comfortable apparel with quality materials and good fit.
• •Waterside Lifestyle: The brand is dedicated to those who embrace the rhythm of living on, in, and around the water.
• •Originality: They strive for original styles that reflect an easygoing yet refined spirit.

Best Practices

• •Embrace the 'Drift Off Course' Mentality: Use language that evokes freedom, exploration, and a break from the mundane. Encourage a sense of adventure and spontaneity.
• •Speak the Language of the Water: Incorporate subtle nods to a waterside lifestyle, using terms and imagery that resonate with boaters, anglers, and coastal enthusiasts without being overly technical.
• •Prioritize Comfort and Quality: Consistently highlight the comfortable fit, quality materials, and durability of the apparel, reinforcing the idea that the clothes are made for an active, yet relaxed, lifestyle.
• •Maintain an Authentic & Relatable Voice: Write in a genuine, down-to-earth manner. Share stories and create scenarios that feel real and aspirational to your target audience.
• •Keep it Easygoing yet Refined: Balance a relaxed, casual tone with a sense of understated style and quality. The copy should feel approachable but also hint at the premium nature of the products.

Social Perception

Customers generally perceive Fish Hippie as a provider of high-quality, comfortable, and stylish apparel suited for an outdoor, waterside lifestyle. They appreciate the unique brand identity. Some customers find the pricing to be premium. The brand appears to have a loyal following. Fish Hippie is recognized as a rapidly emerging lifestyle brand that has successfully built a strong brand position and a significant retail presence. Their marketing efforts, particularly on social media, have been effective in engaging their target audience of outdoor enthusiasts.

Copy Examples

• •Headline: Drift Off Course. Discover Your Coast. Body: Life’s too short for the beaten path. Our latest collection is built for the spontaneous detours, the sun-drenched afternoons, and the stories you’ll tell for years. Find your freedom in Fish Hippie.
• •Headline: Beyond the Dock: Comfort That Travels. Body: From quiet morning casts to sunset cruises, our apparel is crafted for every waterside moment. Experience the easygoing spirit and refined comfort of Fish Hippie. Quality that feels as natural as the lifestyle it represents.
• •Headline: Uncharted Style. Unrivaled Comfort. Body: Embrace the call of the water with gear that’s as ready for adventure as you are. Fish Hippie: thoughtfully crafted for the adventurous soul. Live life uncharted.
• •Headline: Reel in the Good Times. Body: It’s more than just clothing; it’s a nod to the moments that matter. The shared laughter, the thrill of the catch, the peace of the open water. Get geared up with Fish Hippie and make some memories.
• •Headline: Authentic by Nature. Stylish by Design. Body: Inspired by the places we roam and the people we meet, Fish Hippie delivers timeless apparel that embodies the true spirit of waterside living. Effortless style, enduring quality.