Brand Tone

Elegant & Sensual, Personal & Approachable, Expert & Confident, Empowering & Body-Positive, Artisanal & Passionate

Brand Values

• •Quality Craftsmanship
• •Individuality & Personalization
• •Customer Experience & Expertise
• •Sensuality & Self-Confidence
• •Sustainability (emerging)
• •Transparency

Best Practices

• •Embrace Sensual Elegance: Use evocative and sophisticated language that appeals to the senses. Words like "exquisite," "delicate," "sumptuous," "alluring," and "refined" can convey the quality and sensuality of the products. Avoid overly casual or crude terms.
• •Highlight Craftsmanship and Quality: Consistently mention the "handmade in Berlin" aspect, the choice of premium materials (e.g., "French lace," "pure silk," "Oeko-Tex certified"), and the attention to detail in the design and creation process. This reinforces the value and artisanal nature of the brand.
• •Maintain a Personal and Empowering Voice: Address the customer directly and empathetically. Focus on how the lingerie will make them feel (e.g., "confident," "beautiful," "empowered," "irresistible"). Share stories that resonate with body positivity and self-acceptance.
• •Showcase Expertise with Approachability: While conveying knowledge about fit, style, and lingerie care, ensure the tone remains welcoming and non-intimidating. Offer advice and guidance as a trusted friend or expert rather than a distant authority.
• •Be Consistent Across All Channels: Ensure the defined tone and values are reflected in all communications, from website copy and product descriptions to social media posts, email newsletters, and in-store interactions. This builds a cohesive and recognizable brand identity.

Social Perception

Positive Customer Service, High-Quality Products, Inclusive & Welcoming, Artisanal & Unique, Trusted Expert

Copy Examples

• •Headline: Rediscover Sensuality. Handmade in Berlin. Body: At fishbelly Berlin, we believe lingerie is an intimate art. Each piece from our Berlin atelier is crafted with passion, exquisite materials, and a deep understanding of the feminine form. Experience the unique touch of handmade. Call to Action: Explore Our Collections / Visit Our Atelier.
• •Headline: Your Perfect Fit, Our Passionate Pursuit. Body: Feeling truly comfortable and confident in your lingerie is transformative. Our expert stylists offer personalized advice in a welcoming space, ensuring you find pieces that not only fit impeccably but also celebrate your unique beauty. Call to Action: Book Your Personal Consultation.
• •Headline: Elegance, Woven by Hand. Designed for You. Body: From delicate French lace to soft, sustainable silks, fishbelly Berlin offers lingerie that feels as exquisite as it looks. Discover our in-house designs, lovingly handmade in Berlin, or explore curated pieces from world-renowned designers. Call to Action: Shop a Lingerie Que Inspira.
• •Headline: More Than Lingerie. It's a Feeling. Body: Step into a world where quality craftsmanship meets sensual design. Fishbelly Berlin has been adorning women with confidence and elegance since 2002. It's not just about what you wear; it's about how it makes you feel: irresistible. Call to Action: Unveil Your Inner Confidence.
• •Headline: The Art of Seduction, Tailored to You. Body: Imagine lingerie designed with your desires in mind. At our Berlin studio, we bring your vision to life, creating personalized pieces that are as unique as you are. Experience the luxury of bespoke. Call to Action: Create Your Custom Lingerie.