Brand Tone

Professional, Passionate, Community-Oriented, Accessible, and Educational

Brand Values

• •Promotion of Regional Talent
• •Community Engagement
• •Artistic Discovery
• •Cultivating Art Appreciation and Collection
• •Collaboration

Best Practices

• •Always Emphasize Community and Regional Talent: Ensure that copy consistently highlights the gallery's commitment to local and regional artists and its role within the Johnson City arts community.
• •Maintain a Passionate and Knowledgeable Voice: Write about art and artists with genuine enthusiasm and provide insightful details, positioning the gallery as a knowledgeable yet approachable authority.
• •Be Inclusive and Inviting: Use language that welcomes everyone, from seasoned art collectors to those new to gallery experiences. Clearly communicate that events are often free and open to the public.
• •Showcase, Don't Just Tell: Use vivid descriptions and high-quality visuals (especially on Instagram) to let the art speak for itself, supported by compelling narratives about the artists and their work.
• •Stay Consistent Across Platforms: Whether it's a website update, a Facebook post, or an Instagram caption, ensure the tone remains professional, passionate, and community-focused, reinforcing the gallery's core values in every communication.

Social Perception

Emerging Cultural Hub, Supporter of Local Artists, Quality and Diverse Exhibitions, Ambitious Growth, Part of a larger creative space (Atelier 133)

Copy Examples

• •Exhibition Opening (Instagram/Facebook Post): Step into a world of vibrant creativity! Join us this Friday at 6 PM for the opening of [Exhibition Name], showcasing the stunning new works of regional artist [Artist Name]. Discover the passion and vision that fuels our local art scene. #FischmanGallery #JohnsonCityArts #RegionalArt #ArtExhibition #[ArtistName]
• •Artist Spotlight (Blog/Social Media): Meet [Artist Name], one of [Region]'s most compelling emerging voices. Their latest series, [Series Name], explores [Theme] with breathtaking technique and profound emotion. We're honored to feature their work at Fischman Gallery and invite you to experience it. Learn more about [Artist Name]'s journey on our blog. Link in bio! #SupportLocalArt #ContemporaryArt #ArtistSpotlight #FischmanGalleryCreates
• •Call for Artists (Website/Newsletter): Fischman Gallery is dedicated to championing the diverse talent of our region. We're now accepting submissions for our upcoming [Themed] exhibition. If you're an artist based in [Region] looking to share your unique perspective, we want to hear from you! Visit [Link] for details and to apply. Let's create something extraordinary together. #CallForArtists #ArtOpportunity #RegionalArtists #FischmanGallerySupports
• •Event Reminder (Facebook/Instagram Story): Don't miss it! Our 'Art Talk with [Artist Name]' is happening tomorrow at 2 PM. A unique chance to connect with the artist and delve deeper into their inspiring work. Free admission. See you at Fischman Gallery, 133 N Commerce St! #ArtEvent #JohnsonCityTN #MeetTheArtist #FischmanGalleryEvents #CommunityArts
• •General Brand Awareness (Online Ad): Experience the heart of Johnson City's art scene. Fischman Gallery brings you new exhibitions monthly, celebrating the incredible talent of our local and regional artists. Discover your next favorite artist and become part of our growing arts community. Visit us at Atelier 133. Learn more at fischmangallery.org. #FischmanGallery #TNArts #SupportTheArts #ArtCollector #DowntownJC