Brand Tone

Artistic & Evocative, Mysterious & Ethereal, Authentic & Handcrafted, Nostalgic & Poetic, Quietly Confident & Niche

Brand Values

• •Artistic Expression
• •Family & Collaboration
• •Icelandic Heritage & Nature
• •Craftsmanship & Quality
• •Sustainability & Environmental Respect
• •Sensory Experience & Storytelling
• •Authenticity & Originality

Best Practices

• •Embrace Poetic & Evocative Language: Use metaphors, sensory details, and storytelling to describe the fragrances and the experiences they evoke, mirroring the brand's artistic and ethereal nature.
• •Highlight Icelandic Roots & Natural Ingredients: Consistently reference Iceland's unique landscapes, clean environment, and the wild-harvested, natural ingredients that form the core of the products.
• •Emphasize Craftsmanship & Family: Share the story of the family collective, the handcrafted process, and the artistic passion behind each creation to reinforce authenticity.
• •Maintain a Mysterious & Artistic Aura: Use a tone that is slightly enigmatic and artistic, inviting curiosity rather than revealing everything at once. Visuals and text should align with this dark academia or ethereal aesthetic.
• •Focus on the Multi-Sensory Experience: Remind the audience that Fischersund is more than just perfume; it's an intersection of scent, sound, and visual art. Where possible, allude to the music and artistic collaborations that enrich the brand.

Social Perception

Highly Unique & Niche, Artistic & Evocative, High Quality & Natural, Immersive In-Store Experience, Mysterious & Alluring, Subtle & Personal, Pricy but Worth It for the Experience, Strong Connection to Iceland

Copy Examples

• •Fischersund: Where Icelandic Wilds Whisper to Your Senses. Each scent, a memory. Each note, a story hand-poured in our Reykjavík workshop. Discover the art of Icelandic fragrance, crafted from the heart of a land unlike any other.
• •More Than Perfume. It's a Fischersund Experience. Step into a world woven from scent, sound, and vision. Our family collective invites you to explore handcrafted fragrances born from Iceland’s raw beauty and artistic spirit.
• •Útilykt: The Air of Iceland, Bottled. In collaboration with 66°North, experience Útilykt – the crisp wind, the ancient moss, the endless horizon. A fragrance that is the pure, untamed essence of the Icelandic outdoors.
• •The Art of Slow Scent. Crafted with intention, our perfumes evolve on your skin, revealing layers of Icelandic botanicals and evocative narratives. Find your signature in the quiet poetry of Fischersund.
• •From Our Family to Yours: A Sensory Journey. Discover scents born from shared memories and Iceland's wild heart. Fischersund is a testament to artistry, nature, and the enduring power of olfactory storytelling.