Brand Tone

Helpful & Friendly, Traditional & Trustworthy, Community-Focused, Value-Oriented, Approachable & Professional

Brand Values

• •Customer Service Excellence
• •Quality & Heritage
• •Reliability & Trust
• •Community & Local Presence
• •Value for Money

Best Practices

• •Prioritize "Helpful" Language: Use words and phrases that convey assistance, guidance, and a willingness to support the customer (e.g., "we can help you find," "let us assist," "expert advice," "we're here for you").
• •Emphasize Local Heritage and Trust: Subtly weave in the brand's long history and connection to the Portstewart community to reinforce reliability and trustworthiness (e.g., "serving our community for generations," "your trusted local experts").
• •Maintain a Friendly and Approachable Voice: Avoid overly formal or technical jargon. Write as if you're having a pleasant conversation with a neighbor, ensuring clarity and warmth.
• •Highlight Value and Quality: Clearly communicate the benefits of the products, focusing on durability, performance, and design, while also reassuring customers of fair pricing (often supported by the Euronics affiliation).
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media posts, email marketing, and in-store signage is harmonious, reflecting the same friendly, trustworthy, and helpful persona. Create a simple brand voice guide for all staff creating content.

Social Perception

Positive, Reliable Local Retailer, Good for Gifts and Specialty Items, Trustworthy for Online Purchases

Copy Examples

• •Headline: Powering Your Home & Delighting Your Senses for Over 70 Years. Body: At H. Wilson & Son (First Ireland), we're more than just an appliance store. We're your local experts in Portstewart, bringing you the best in electricals and exquisite homeware, all backed by friendly service you can count on. Visit us or shop online! Call to Action: Explore Our Collections / Get Expert Advice
• •Headline: The Perfect Kettle for Your Cuppa, The Ideal Gift for Them. Body: From everyday essentials to stunning designer pieces by Waterford Crystal and Emma Bridgewater, find quality that lasts and service that smiles. As your local Euronics store, we offer great value and a helping hand. Call to Action: Shop Homeware / Browse Appliances
• •Headline: Need a New Washing Machine? We Deliver, We Install, We Care. Body: Don't let appliance troubles disrupt your day. Our friendly team at H. Wilson & Son offers expert advice to find the right fit for your home and budget. Plus, enjoy hassle-free delivery and installation. Call to Action: View Laundry Appliances / Ask Us Anything
• •Headline: Your Trusted Source for Top Brands and Local Service. Body: For generations, H. Wilson & Son has served the Portstewart community. Discover leading electrical brands and unique gifts online at First Ireland, all with the same commitment to quality and customer care you've come to expect. Call to Action: Discover Our Brands / Visit Our Store
• •Headline: Brighten Your Home with [Seasonal Trend/Product] – Expertly Chosen, Lovingly Offered. Body: Looking for that special something? Our latest collection of [e.g., vibrant cookware / cosy electric blankets / sparkling crystal] is now in store and online. Our team is always here to help you choose the perfect item. Call to Action: Shop New Arrivals / Find a Gift