Brand Tone

Friendly and Welcoming, Community-Focused, Enthusiastic and Passionate, Informative and Helpful, Approachable

Brand Values

• •Community Building: Creating a space where gamers can connect and share their passion.
• •Inclusivity: Welcoming gamers of all ages and experience levels.
• •Customer Service: Providing friendly, helpful, and knowledgeable assistance.
• •Passion for Gaming: Genuine love for the products they sell and the experiences they offer.
• •Local Focus: Serving the Maroubra and wider Sydney gaming community.

Best Practices

• •Always Be Welcoming and Inclusive: Use language that makes everyone feel invited, regardless of their gaming experience or background. Phrases like "new players welcome," "all experience levels," "friendly atmosphere" reinforce this.
• •Emphasize Community: Highlight the social aspect of gaming. Talk about "meeting new people," "joining fellow gamers," and the "First Games family/community."
• •Stay Enthusiastic and Passionate: Let your genuine love for games shine through. Use positive adjectives and exclamations where appropriate, especially on social media.
• •Keep it Clear and Informative: While friendly, ensure that essential information (event times, product details, location) is easy to find and understand. Avoid overly technical jargon unless addressing a very specific audience.
• •Engage and Interact: Ask questions in social media posts, respond to comments and reviews promptly and politely. This shows you value customer input and are actively part of the community conversation.

Social Perception

Highly Positive, Valued Community Hub, Friendly and Knowledgeable Staff, Good for Events, Reliable Retailer

Copy Examples

• •🔥 Fresh on the shelves! 🔥 The latest [Game Name] expansion just landed at First Games Maroubra! Whether you're a seasoned pro or just starting your adventure, we've got you covered. Swing by your friendly local game store and grab yours before they vanish! What are you most excited to play? Let us know below! 👇 #NewRelease #[GameName] #FLGS #Maroubra #GamingCommunity #FirstGames
• •📅 Weekend Plans? Sorted! 🎲 Join us this Saturday for our weekly [Event Name, e.g., Pokémon League] from [Time]! It's all about fun, friends, and epic plays in a super welcoming space for everyone. New faces always welcome! Tag a mate you're bringing! 😉 Check our website for all event details (link in bio!). #FirstGamesMaroubra #GamingEvent #[EventHashtag] #SydneyGamers #CommunityLove #MaroubraFun
• •Your Friendly Local Game Store in Maroubra! At First Games, we're passionate about building a fun and inclusive gaming community. Shop online or visit us for weekly events, new releases, and all your tabletop needs!
• •Hey [Customer Name], thanks for being part of the First Games family! We love seeing our community grow and sharing our passion for all things gaming. Don't forget our [Specific Event, e.g., D&D Night] this [Day] – it's the perfect chance to meet fellow adventurers. Hope to see you there!
• •Step into First Games Maroubra! 🌟 Your go-to spot for TCGs, board games, Warhammer, LEGO & more! We host awesome events every week in a friendly, inclusive atmosphere for all ages. Come say hi, discover your next favorite game, and join our amazing community! Located at [Address]. Follow us @firstgamesmaroubra!