Brand Tone

Aspirational, educational, and intimately luxurious, blending high-end quality with an approachable feel. Language is often evocative and sensory, aiming to create calm and happiness. On social media, it becomes more energetic and engaging, with a "cheeky" and sensual side, suggesting a sophisticated yet playful brand.

Brand Values

• •Quality and Craftsmanship
• •Sustainability and Health-consciousness
• •Customer Experience and Education
• •Creating Ambiance and Evoking Emotion
• •Woman-Owned Business

Best Practices

• •Always use descriptive and evocative words that appeal to the senses, particularly smell and sight. Describe the mood a scent creates, not just its ingredients.
• •Weave in educational content about candle care, the quality of your ingredients, and the importance of a clean burn. This builds trust and positions the brand as an expert.
• •Use high-end descriptors like "premium," "luxury," and "curated," but keep the overall tone warm and personal. Share the story of the founder and the passion behind the brand.
• •Consistently mention the sustainable and health-conscious aspects of the products, such as the coconut-apricot wax, non-toxic fragrances, and refillable vessels.
• •While the core values and luxury feel should remain consistent, the tone can be adapted. Keep it aspirational and polished on Instagram and the website, while being more playful, and trend-focused on TikTok to engage a broader audience.

Social Perception

The public perception is positive, cultivated by an engaging social media presence and product quality. Customers appreciate smaller, independent brands offering unique scents and high quality, departing from mass-market options. The active presence on TikTok fosters a sense of community and authenticity.

Copy Examples

• •Introducing 'Rendezvous.' An intimate blend of amber and black currant, designed to dim the lights on the world outside. Your evening begins with the strike of a match. Create your sanctuary.
• •Your favorite scent doesn't have to end. Our hand-blown glass vessels are designed for a second life. Bring yours back for a refill and let us continue the story. Sustainable luxury, one candle at a time.
• •Did you know the first burn is the most important? Allow the wax to melt to the edges of the vessel to create a 'memory' for a clean, even burn every single time. Unlock the full magic of your candle.
• •On My Worst Behavior. A daring mix of spiced bourbon and vanilla. For nights that are too good to be tame. Light it up and let the stories unfold.
• •First Burn Candle Co. Where clean luxury and intoxicating scents create your intimate space.