Brand Tone

Sophisticated & Artistic, Minimalist & Elegant, Mindful & Evocative, Quality-Conscious & Crafted

Brand Values

• •Craftsmanship & Artistry
• •Quality
• •Natural & Ethical
• •Exclusivity & Small Scale
• •Sensory Experience & Connection

Best Practices

• •Develop a Core Messaging Guide: Document the brand's voice, key descriptive words (e.g., artisanal, minimalist, evocative, crafted), and "words to avoid" to ensure everyone writing copy understands and applies the desired tone.
• •Weave in the "Atelier" Philosophy: Consistently emphasize craftsmanship, artistry, and the bespoke/small-batch nature of the products. This links back to the core meaning of "atelier" and the brand's broader identity.
• •Use Sensory and Evocative Language: Appeal to the senses, describing not just the scent notes but the mood, memories, or atmosphere they create. This aligns with the brand's value of creating a sensory experience.
• •Maintain Visual & Textual Harmony: Ensure the copy's tone (e.g., minimalist, sophisticated) is reflected in the visual presentation on the website, social media, and packaging. A stark, edgy photo would need copy that complements that, while a soft, natural photo would suit more gentle language.
• •Show, Don't Just Tell (Especially if leveraging the fashion brand's visibility): If integrated with the fashion brand's social media, subtly connect the values. For instance, a post about the meticulous detail in a bespoke suit could be followed by one highlighting the careful blending of a new fragrance, reinforcing the shared commitment to craftsmanship across all Firmé Atelier creations.

Social Perception

High-End & Aspirational, Creative & Innovative, Authentic & Passionate, Edgy & Modern, Community-Focused

Copy Examples

• •Firmé Atelier: Where Craftsmanship Meets Scent. Evoke Your Memories. Hand-poured in our Los Angeles studio, each small-batch candle is a testament to artisanal dedication. Discover fragrances that transform your space and stir the soul.
• •The Art of Atmosphere. Curated by Firmé Atelier. Minimalist design. Complex scents. Experience the essence of natural ingredients and meticulous craftsmanship in every flame, every note.
• •Beyond Fragrance. An Olfactive Statement. From the hands of artisans to your home. Firmé Atelier’s home fragrances are more than scents; they are an extension of a life lived with intention and an appreciation for the finely crafted.
• •Small Batch. Big Impact. The Firmé Atelier Difference. We believe in quality over quantity. Our eco-conscious home fragrances are created with ethically sourced ingredients, designed to bring a touch of Los Angeles artistry into your sanctuary.
• •Unveil the Unseen. Scent Your Story with Firmé Atelier. Each fragrance is a narrative, a blend of nature's finest essences and the evocative power of memory. Handcrafted for those who seek the unique and the beautifully made.