Brand Tone

Educational & Informative, Engaging & Fun, Empowering & Encouraging, Passionate & Sincere, Direct & Benefit-Oriented

Brand Values

• •Education & Practical Knowledge
• •Family & Quality Time
• •Entrepreneurship & Innovation
• •Fun & Engagement in Learning
• •Long-term Impact

Best Practices

• •Focus on "Edu-tainment": Always balance the educational aspects with the fun and engaging elements. The copy should highlight that learning about business can be an exciting adventure, not a chore.
• •Speak to Parents' Aspirations: Address the desire of parents to provide the best for their children and equip them with valuable life skills. Use aspirational language that resonates with this core motivation.
• •Use Clear, Benefit-Driven Language: Clearly articulate the tangible benefits of the game – financial literacy, understanding of business operations, critical thinking, and family bonding. Avoid jargon where possible, or explain it simply.
• •Incorporate Testimonials and Stories: Share real experiences from families and children who have enjoyed and benefited from the game. This adds authenticity and social proof.
• •Maintain Enthusiasm and Passion: Let the genuine passion for entrepreneurship education and child development shine through in the language. An enthusiastic tone is contagious and engaging.

Social Perception

Positive (among users), Niche & Specialized, Credible (due to association with Lisac & Lisac), Innovative

Copy Examples

• •Headline: Unlock Your Child's Inner CEO! Body: Give your child a head start in understanding the world of business. Firma Kids makes learning about entrepreneurship fun, engaging, and a true family adventure. Watch them light up as they build their first company!
• •Headline: School Teaches ABCs, We Teach Business! Body: Firma Kids is the exciting board game that fills the gap, teaching practical financial literacy and business skills your child won't find in textbooks. Invest in their future, one game night at a time.
• •Headline: More Than a Game, It's a Launchpad. Body: Prepare your children for the challenges of tomorrow. Firma Kids isn't just about playing; it's about developing critical thinking, problem-solving, and the confidence to make real-world decisions.
• •Headline: Family Fun That Pays Dividends in Knowledge! Body: Tired of the usual screen time? Gather around the table for Firma Kids! It’s the perfect way to connect, laugh, and learn together as you navigate the exciting world of business.
• •Headline: From Playtime to Paychecks: Understanding How Companies Really Work. Body: Firma Kids demystifies business for children. Through exciting gameplay, they'll learn about income, expenses, and smart decision-making, all while having a blast!