Brand Tone

Informative, Technical, Helpful, Supportive, Innovative, Solution-Oriented, Accessible

Brand Values

• •Quality & Durability
• •Innovation
• •Customer Focus & Support
• •Accessibility & Ease of Use
• •Versatility & Broad Application

Best Practices

• •Prioritize clarity and accuracy: Ensure all technical information, product descriptions, and specifications are precise, easy to understand, and up-to-date. Avoid overly complex jargon where simpler terms suffice, making content accessible to a wider audience.
• •Be genuinely helpful: Frame content around solving customer problems. Offer practical advice, comprehensive FAQs, tutorials, and readily available support. Encourage interaction and sharing of projects.
• •Showcase innovation and versatility: Regularly highlight new products, unique customer projects, and the wide range of applications your products serve. Use case studies to demonstrate how Firgelli actuators solve real-world challenges.
• •Maintain professionalism with an encouraging edge: While the subject matter is technical, the tone should remain approachable and encouraging, especially for DIYers. Balance professional expertise with enthusiasm for customers' projects.
• •Ensure consistency across All Channels: Whether it's website copy, social media updates, email newsletters, or customer service interactions, the informative, helpful, and innovative tone should be consistently applied. Develop internal guidelines and train staff to ensure a unified brand voice.

Social Perception

Reliable & Trusted, Go-To for DIY & Hobbyists, Problem Solvers, Good Quality but Potentially Pricier, Technically Sound

Copy Examples

• •Headline: Your Vision, Automated. Precision Actuators for Every Project. Body: At Firgelli Automations Australia, we provide the robust linear actuators and control systems you need to bring your ideas to life. From intricate robotics to heavy-duty industrial tasks, explore our range and find the perfect fit. Need help? Our expert team and comprehensive online resources are here to support you every step of the way.
• •Headline: Unlock Precision Movement. Discover Firgelli's Advanced Linear Actuators. Body: Why settle for less? Our actuators are engineered for durability, quiet operation, and pinpoint accuracy. Trusted by innovators and industry leaders, Firgelli delivers the quality your projects demand. Explore our latest product innovations today!
• •Headline: DIY Automation Made Easy. We've Got the Parts and the Smarts. Body: Dreaming of a custom TV lift or a smart home solution? Firgelli Automations Australia empowers your creativity with user-friendly actuators, detailed tutorials, and an inspiring community of builders. Let's 'Put Your Dreams in Motion.'
• •Headline: The Power to Create. The Reliability to Perform. Body: For over 20 years, Firgelli has been synonymous with quality and innovation in motion control. Our extensive inventory ensures you find the exact actuator for your needs, backed by solid warranties and dedicated Australian support.
• •Headline: From NASA to Your Garage: Actuation Technology You Can Trust. Body: Firgelli Automations provides globally recognized linear motion solutions. Whether you're developing cutting-edge technology or a weekend project, benefit from our commitment to quality, affordability, and world-class engineering.