Brand Tone

Helpful & Expert, Customer-Centric & Approachable, Quality-Oriented & Trustworthy, Value-Driven, Aspirational & Inviting

Brand Values

• •Customer Obsession
• •Quality & Durability
• •Expertise & Guidance
• •Value
• •Creating Inviting Experiences
• •Supporting Local/Domestic Manufacturing
• •Initiative & Drive (Internal Value)

Best Practices

• •Prioritize Helpfulness & Expertise: Ensure all copy, from product descriptions to social media, offers genuine value and showcases knowledge. Use "how-to" guides, answer common questions proactively, and highlight the expertise of your team.
• •Maintain an Approachable, Customer-First Voice: Write as if you're having a friendly conversation. Use clear, accessible language. Emphasize customer support and how you're there to help them (e.g., "We're here to help you answer any questions"). Reinforce the "customer obsession" value.
• •Spotlight Quality and Trust: Consistently mention the quality of materials, trusted brands, and any warranties or satisfaction guarantees. Highlight if products are US-made to reinforce this aspect of your value proposition.
• •Emphasize Value and Benefits, Not Just Features: While features are important, focus on how they translate into benefits for the customer – creating cozy gatherings, extending outdoor enjoyment, making memories, increasing home value. Clearly state value propositions like "free shipping" and "best prices."
• •Use Inviting and Aspirational Language & Imagery: Your copy should evoke feelings of warmth, comfort, and the joy of shared experiences. Pair this with high-quality visuals that show the products in desirable settings, helping customers envision them in their own lives. Talk about "making lasting memories around the warmth of your new fire feature."

Social Perception

Positive Customer Experiences, Reliable Retailer, Knowledgeable Resource, Growing Presence, Focus on Home and Outdoor Living

Copy Examples

• •Headline: Create Your Cozy Oasis: Expert Advice & The Perfect Fire Pit Await. Body: Dreaming of warm evenings and crackling fires? At Fire Pit Surplus, our experts guide you to the ideal fire feature for your space and budget. Explore top brands, enjoy free shipping, and let's make those backyard memories happen.
• •Social Media Post (Instagram - with an inviting image): Gather 'round. ✨ Our fire pits aren't just about warmth; they're about connection, stories, and those unforgettable moments. Find the heart of your home, indoors or out. #FirePitSurplus #OutdoorLiving #CozyHome #MakingMemories #USAmadeQuality
• •Email Subject: 🔥 Warm Up Your Savings! Exclusive Deals on Top-Rated Fire Pits. Body: Don't let chilly evenings keep you inside! Fire Pit Surplus offers unbeatable prices on high-quality fire pits, patio heaters, and more. Plus, with our expert team ready to help and free shipping on most orders, creating your dream space has never been easier. Shop now and save!
• •Product Page Snippet (for a US-made fire pit): Crafted for Lasting Warmth. This [Product Name] fire pit, proudly made in the USA, combines durable construction with elegant design. Our team of heating experts is here 7 days a week to answer your questions and ensure you find the perfect fit for creating your inviting atmosphere.
• •About Us Blurb (Short Version): At Fire Pit Surplus, we're more than just a retailer; we're your partners in creating warm, inviting spaces. Since [Year], we've been dedicated to offering durable, high-quality heating solutions from trusted brands, backed by expert advice and a passion for exceptional customer service. Let us help you bring warmth and conversation to your gatherings.