Brand Tone

Ethical & Conscious, Authentic & Handcrafted, Natural & Pure, Protective & Mindful (for EMF line), Community-Oriented, Slightly Premium/Niche

Brand Values

• •Sustainability & Environmental Responsibility
• •Ethical Production & Fair Trade
• •Artisanship & Quality
• •Health & Wellbeing (for EMF line)
• •Authenticity & Tradition
• •Innovation (for EMF line)

Best Practices

• •Always Circle Back to Core Values: Whether writing about a bag or EMF clothing, ensure the copy subtly reflects sustainability, artisanship, authenticity, or mindfulness/protection, depending on the product line.
• •Use Storytelling: Share the stories of the artisans, the Fique plant's journey, or the science behind the EMF protection. This adds depth and resonates with the brand's authentic feel.
• •Emphasize "Handmade" and "Natural" (for Fique products): Consistently use terms that highlight the organic origin and human touch involved in the Fique fiber products.
• •Be Clear and Informative (especially for EMF products): When discussing EMF protection, use clear, accessible language to explain the benefits and the technology without being overly alarmist, maintaining a tone of mindful protection.
• •Maintain a Consistent Visual and Verbal Language on Social Media: Ensure that the imagery, color palettes, and language style used across all platforms reinforce the brand's identity – be it the earthy tones for artisan products or a cleaner, more modern feel for tech-related apparel.

Social Perception

Positive Association with "Fique" material, Appreciation for Artisan-Made Goods, Niche Appeal for EMF Protection, Potential for Confusion, Limited Mainstream Visibility

Copy Examples

• •Carry a story, not just a bag. Our Fique totes are handwoven by Colombian artisans, blending generations of tradition with sustainable Fique fibers. Feel the difference of true craftsmanship and ethical style.
• •In a world unseen, find your shield. Our SilverShield hoodie, lined with advanced silver fabric, offers everyday protection from EMF radiation. Embrace modern life, mindfully.
• •From the heart of Colombia to your hands. Fique celebrates the raw beauty of nature with sustainably sourced Fique accessories and innovative, protective wear. Discover authentic products for a conscious lifestyle.
• •Woven with passion, crafted with care. Each Fique piece supports Colombian artisan communities and a tradition of sustainable artistry. #FiqueGlobal #EthicalFashion #Handmade #SustainableLiving #ArtisanMade
• •Elegance, simplified. This minimalist wallet is crafted from 100% natural Fique fiber, known for its durability and unique texture. A timeless piece, responsibly made for the conscious consumer.