Brand Tone

aspirational, sophisticated, and authentic

Brand Values

• •Authenticity
• •Quality and Craftsmanship
• •Sophistication and Elegance
• •Artistic Expression
• •Creation of Experience

Best Practices

• •Emphasize the 'Why': Every piece of copy should connect back to the brand's core values of authenticity, quality, and artistic expression. Instead of just describing a product's features, explain the inspiration or the feeling it's meant to evoke.
• •Use Sophisticated and Evocative Language: Incorporate words that suggest elegance, craftsmanship, and timelessness. Phrases like 'masterfully crafted,' 'signature silhouette,' and 'ode to' elevate the perception of the products.
• •Maintain the 'Be Authentic' Message: Consistently weave the tagline 'Be authentic, be you' or its sentiment into the copy. This reinforces the brand's unique selling proposition of empowering individuality.
• •Tell a Story: As the brand claims to be 'creators of experiences,' use storytelling in product descriptions and campaigns. Give collections and even individual pieces a narrative to create a deeper connection with the customer.
• •Keep it Aspirational but Accessible: While the tone is inspired by luxury, the copy should remain welcoming. Pairing aspirational language with clear calls to action and information about promotions like free shipping creates a balance that invites a broader audience to experience the brand.

Social Perception

Due to limited online presence beyond the official website, broader social perception is challenging to assess. The absence of reviews on platforms like 'Reclame Aqui' could indicate customer satisfaction but also suggests low public engagement and brand recognition. The customer base is likely early-stage, and perception is largely shaped by the brand's own messaging.

Copy Examples

• •Introducing the SUMMER26 Collection. Where timeless design meets the vibrant pulse of the season. Discover pieces crafted not just to be worn, but to be lived in. Be authentic, be you.
• •The Siena Dress: An ode to Italian elegance. With its masterfully crafted lines and sophisticated silhouette, this is more than a dress—it's a statement. Wear your art.
• •At Fiozato, we believe fashion is more than trends. It's the art of self-expression. Inspired by the masters, designed for the authentic you.
• •Experience the art of dressing. For a limited time, enjoy complimentary shipping on all orders over R$99 and discover the Fiozato difference—where every thread tells a story.
• •Unleash your inner icon with the Indie Sleaze collection. A raw, authentic nod to a rebellious era, reimagined with our signature sophistication. Dare to be you.