Brand Tone

Artistic, Elegant, and Personal.

Brand Values

• •Artistic Excellence
• •Quality and Freshness
• •Customer Emotion
• •Expertise and Authority
• •Reliability

Best Practices

• •Always Use Artistic Language: Frame every product as a "creation," "composition," or "masterpiece," not just a "bouquet" or "product." Use descriptive adjectives that evoke emotion and artistry (e.g., "vibrant," "delicate," "sculptural," "elegant").
• •Emphasize the Designer's Touch: Regularly mention "designed by Simona Carbé" or "an original Simona Carbé creation." This reinforces the brand's unique value proposition and personal touch.
• •Speak to the "Why," Not Just the "What": Focus on the emotion or occasion the flowers are for. The copy should connect the floral art to the customer's life event (celebration, love, sympathy, gratitude).
• •Maintain Visual and Textual Harmony: Ensure the quality of the copywriting matches the high quality of the product photography. An elegant photo paired with simplistic or generic text creates a disconnect.
• •Be Consistent Across All Channels: Whether writing a tweet, an Instagram caption, a product description, or an email, the brand voice must remain consistently elegant, artistic, and personal. Create a simple style guide to ensure all team members follow the same principles.

Social Perception

The public and customer perception of Fiori Express is overwhelmingly positive. It is viewed as a high-end, reliable florist that delivers exceptional and artistic products. Customers feel they are receiving something special and unique, not a generic bouquet. The personal branding of Simona Carbé is effective, as customers often mention her by name, associating the high quality directly with her expertise. The brand successfully occupies a premium space in the online flower market, differentiating itself from larger, less personalized competitors.

Copy Examples

• •A Symphony in Petals. More than an arrangement, this is a feeling. Each flower is chosen, each stem placed with intention, to create a living masterpiece for your most cherished moments. Discover the art of flowers, designed by Simona Carbé. #FioriExpress #CapolavoriADomicilio #SimonaCarbe #FloralArt
• •Don't Just Send Flowers. Send a Masterpiece. Original floral creations by Simona Carbé, delivered to their door.
• •Artistic Floral Creations | Hand-Delivered Masterpieces. Experience the beauty of a designer bouquet. Unique, fresh, and unforgettable floral art by Simona Carbé. Order online now.
• •Give Her a Work of Art This Mother's Day. This year, go beyond the ordinary. Celebrate her with an exclusive floral masterpiece, personally designed to express your love and admiration. Our limited-edition collection by Simona Carbé is now available. Order early to ensure a masterpiece arrives on her doorstep.
• •The 'Sunrise' Bouquet is a vibrant testament to new beginnings. A stunning composition of golden roses and delicate white lilies, expertly designed by Simona Carbé to capture the warmth and hope of a new day. Each bloom is selected for its perfect form and freshness, ensuring this masterpiece delivers joy that lasts.