Brand Tone

Nurturing, Expert, and Elegant

Brand Values

• •Customer-Centricity
• •Quality and Efficacy
• •Italian Heritage
• •Transparency and Trust
• •Modern Responsibility

Best Practices

• •Always Lead with Empathy
• •Highlight "Made in Italy" as a Mark of Quality
• •Focus on Efficacy, Not Hype
• •Maintain an Elegant and Nurturing Voice
• •Incorporate Values into Every Message

Social Perception

Fiori di Cipria is perceived as a high-quality, reliable, and effective Italian cosmetics brand. Customers express high levels of satisfaction with the products, frequently mentioning noticeable improvements in their skin. The brand is seen as a "sartorial" or tailor-made solution in a market often dominated by mass-produced goods. This perception of being a specialized, almost boutique, brand that genuinely cares about its clients' needs is a significant asset.

Copy Examples

• •Give your skin the gift of renewal. Our Re-Vital Supreme Face Cream, with Apple Stem Cells, is more than a moisturizer—it's a daily ritual of regeneration. Crafted in Italy for skin that deserves to feel timelessly beautiful. #FioriDiCipria #ItalianSkincare #TimelessBeauty
• •Tired of looking tired? Our Peptide Eye Contour treatment is designed to gently reduce the appearance of dark circles and puffiness. Rediscover a fresh, rested look with a formula that truly cares for the delicate skin around your eyes. See the difference for yourself. #SkincareThatWorks #MadeInItaly #EyeCream
• •The Art of Italian Skincare, Tailored for You. Experience high-performance dermo-cosmetics, born from a passion for quality and a deep understanding of your skin's unique needs.
• •A little something for your skin, from Italy with love. At Fiori di Cipria, we believe that skincare is a personal journey. That’s why we craft our formulas with the highest quality ingredients to bring you visible results. As a thank you for being part of our family, enjoy 10% off your next order. Your skin will thank you.
• •This is where our story began: with the desire to create truly effective skincare. This curated kit brings together our most beloved formulas to revitalize and nourish your skin. Each product is a testament to our 'Made in Italy' promise—concentrated, effective, and crafted with care, because your satisfaction is our most important goal.