Brand Tone

Warm and Expressive, Professional and Reliable, Trendy and Modern, Customer-Centric and Appreciative

Brand Values

• •Emotional Connection
• •Quality and Excellence
• •Experience and Tradition
• •Customer Satisfaction
• •Joy and Celebration

Best Practices

• •Emphasize Emotional Language: Consistently use words that evoke feelings and connection (e.g., "love," "joy," "cherish," "comfort," "celebrate," "surprise," "heartfelt"). Reflect the idea of "enlaces almas y tocar corazones" (linking souls and touching hearts).
• •Maintain a Warm and Approachable Voice: Even when being professional, ensure the tone is friendly and inviting. Use "you" and "your" to speak directly to the customer.
• •Highlight Quality and Expertise Subtly: Weave in mentions of fresh flowers, unique designs, and years of experience naturally within product descriptions and posts, rather than making them sound like sterile claims.
• •Stay Visually Consistent with Tone on Social Media: Ensure that the vibrant, trendy, and emotionally resonant visuals on platforms like Instagram and TikTok are matched by equally engaging and warm captions.
• •Showcase Customer Happiness: Regularly feature positive customer testimonials and stories (with permission) to reinforce the brand's success in delivering joy and connecting people. This naturally reflects the desired warm and appreciative tone.

Social Perception

Positive Reputation, Reliable Delivery, Good Customer Service, Trusted Local Business

Copy Examples

• •Headline: More Than Flowers, We Deliver Emotions. Body: For 35 years, Fiorence Puebla has been turning your feelings into beautiful floral designs and thoughtful gifts. Let us help you touch a heart today. #FiorencePuebla #ExpressYourself #FlowerDelivery
• •Headline: Celebrate Every Moment, Beautifully. Body: From grand celebrations to just-because gestures, find the perfect expression of love, gratitude, or sympathy with our curated collection of fresh flowers and unique gifts. Quality you can see, emotions you can feel. #FiorenceGifts #PueblaFlorist #MakingMemories
• •Headline: Your Story, Told in Petals. Body: Every bloom has a meaning, every arrangement a message. At Fiorence Puebla, we're passionate about crafting floral stories that speak volumes. What story do you want to tell? #FloralStories #PueblaFlowers #ArtOfGifting
• •Headline: Brighten Their Day, The Fiorence Way. Body: Surprise someone special with a burst of joy! Our trendy designs and fresh, vibrant flowers are guaranteed to bring a smile. Order online for easy delivery across Puebla and Mexico. #SendSmiles #FiorenceJoy #GiftIdeas
• •Headline: Connecting Hearts, One Delivery at a Time. Body: Near or far, let your loved ones know you're thinking of them. Fiorence Puebla: Your trusted partner in linking souls and touching hearts with every beautiful gift. #FiorenceConnects #GiftsFromAfar #Puebla