Brand Tone

approachable, sincere, and customer-centric

Brand Values

• •Transparency
• •Customer Satisfaction
• •Personalization and Emotional Connection
• •Quality and Affordability

Best Practices

• •Prioritize Empathy and a Personal Touch: Always communicate in a warm and approachable manner. Use "you" and "your" to speak directly to the customer, making them feel seen and valued.
• •Highlight the Emotional Value: Focus copy on the meaning and stories behind the jewelry, not just the physical product. Connect the pieces to life's special moments, relationships, and personal milestones.
• •Maintain Transparency Across All Channels: Whether responding to a positive review or a customer complaint, be open, honest, and solution-oriented. Acknowledge feedback publicly to build community trust.
• •Use a Consistent Lexicon: Create a list of brand-specific keywords and phrases (e.g., "eternalize moments," "your story, your jewel," "declaration of love") and use them consistently across the website, social media, and ads.
• •Showcase Customer Stories: Regularly feature user-generated content and testimonials in marketing materials. This not only provides social proof but also reinforces the brand's customer-centric values and the personal significance of its products.

Social Perception

The public perception of Fiorela Joias appears largely positive. Customers express satisfaction with the product's quality, the accuracy of the items compared to their online depiction, and the effectiveness of the customer service. The brand is seen as reliable, delivering on its promises and providing a good value for the price. The active management of their "Reclame Aqui" page seems to contribute positively to their reputation, showing a commitment to resolving issues.

Copy Examples

• •Carry your most cherished memories close to your heart. Engrave the name of a loved one, a special date, or a word that inspires you on our timeless necklaces. Your story, your jewelry. Create yours today.
• •More than a promise, a symbol of your unique journey together. Our personalized alliance rings are crafted to tell your love story. Celebrate your connection with a piece that is exclusively yours.
• •Live, laugh, and even swim with your favorite jewelry. Made from high-quality stainless steel, our pieces are designed for your everyday life—tarnish-free and hypoallergenic. Beauty that lasts.
• •Looking for a gift that truly speaks from the heart? A personalized piece from Fiorela Joias is more than a present; it's a lasting memory. Tag someone who would love this!
• •Shop with confidence. From our transparent review process to our dedicated customer support, we're here to ensure you love your Fiorela Joias experience. Discover our collection and see why our customers trust us.