Brand Tone

Traditional, Authentic, Quality-Conscious, Approachable

Brand Values

• •Family & Tradition
• •Quality & Craftsmanship
• •Resilience & Adaptability
• •Heritage & Legacy
• •Customer Connection

Best Practices

• •Emphasize Heritage Consistently: Always weave in elements of the family story, the 100+ years of tradition, and the Croatian roots. This is a unique differentiator.
• •Use Authentic & Grounded Language: Avoid overly corporate or trendy jargon. Stick to straightforward, heartfelt language that reflects the "humble beginnings" and genuine passion for winemaking.
• •Highlight Quality Without Being Elitist: Talk about "premium grapes," "craftsmanship," and awards, but ensure the overall tone remains welcoming and accessible, aligning with the friendly cellar door perception.
• •Showcase Adaptability & Evolution: While tradition is key, also mention how the winery adapts to modern tastes and international markets, showing relevance.
• •Maintain a Visual and Verbal Link to Place: Regularly reference Henderson Valley, Auckland, and New Zealand. Use imagery that reflects the vineyard, the "original homestead," and the natural beauty of the location.

Social Perception

Established & Respected Local Winery, Known for Variety and Tradition, Good Quality at (Potentially) Good Value, Mixed Cellar Door Experience, International Reach but Local Roots

Copy Examples

• •Fino Valley Wines: A Century of Family Passion in Every Bottle. From Croatian roots to the heart of Henderson Valley, our family has poured generations of winemaking tradition into every glass. Discover the legacy. Taste the dedication. Visit Our Cellar Door This Weekend.
• •More Than Wine, It's Our Story. Since 1966, Fino Valley has crafted wines that speak of our land and our heritage. Experience the authentic taste of New Zealand, nurtured by our family for yours. Explore Our Collections Online.
• •The Proprietor's Cellar: A Tribute to Enduring Quality. Reserved for our finest vintages, the Proprietor's Cellar embodies over 100 years of winemaking expertise. These limited, super-premium wines are a testament to our founders' vision. Enquire About Our Exclusive Releases.
• •Rooted in Tradition, Crafted for Today. While our winemaking methods honour a century of family history, our palate embraces the evolving tastes of wine lovers worldwide. From robust reds to elegant whites and distinguished ports, find your Fino Valley favorite. Shop Our Award-Winning Wines.
• •Your Henderson Valley Wine Destination. Nestled just a short drive from Auckland city, our cellar door welcomes you to experience the warmth of Fino Valley. Taste our heritage, meet the family, and take home a bottle of true New Zealand wine. Plan Your Visit.