Brand Tone

Elegant & Luxurious, Professional & High-Quality, Customer-Centric & Helpful, Detail-Oriented, Accessible Craftsmanship

Brand Values

• •Quality Craftsmanship
• •Customer Satisfaction
• •Attention to Detail
• •Making a Lasting Impression
• •Elegance and Sophistication
• •Accessibility

Best Practices

• •Emphasize Sensory Details: Use words that evoke touch and sight – "deep impression," "rich textures," "striking foil," "substantial feel," "crisp clarity." This aligns with the tactile nature of their premium products.
• •Maintain a Vocabulary of Elegance and Quality: Consistently use terms like "premium," "luxury," "crafted," "meticulous," "elegant," "sophisticated," "bespoke," "distinction."
• •Highlight Craftsmanship and Expertise: Talk about the printing techniques (letterpress, foil stamping, embossing) and the quality of materials to reinforce their specialization and skill.
• •Focus on the Outcome for the Client: Frame the product benefits around making a "lasting impression," "standing out," "elevating their brand," and the positive reactions their cards will receive.
• •Keep it Professional yet Approachable: While the tone is luxurious, ensure the language is clear, confident, and helpful, reflecting their customer service approach and aim for accessibility. Avoid overly casual slang or overly technical jargon without explanation.

Social Perception

Highly Positive, Reliable & Trustworthy, Source of Pride, Go-To for Premium Printing

Copy Examples

• •Headline: Beyond the Card: Make Your First Impression a Statement. Body: In a world of fleeting digital connections, the tangible artistry of a Fino Print business card commands attention. Experience the deep impression of letterpress, the luxe shimmer of foil. Crafted for those who understand that every detail matters. Elevate your introduction.
• •Headline: The Weight of Quality. The Mark of Distinction. Body: Feel the difference. Our premium paper stocks, from 600gsm cotton to striking 700gsm black cards, provide a substantial introduction. Complemented by meticulous foil work and crisp letterpress, your card won’t just be seen—it will be remembered. Discover your signature Fino Print.
• •Headline: Your Brand, Beautifully Embodied. Body: At Fino Print, we transform your vision into an exquisite tactile experience. From initial design consultation to the final flourish of edge painting, we are dedicated to crafting stationery that speaks volumes about your commitment to excellence. Let's create something unforgettable together.
• •Headline: More Than Ink on Paper. It's an Investment in Impression. Body: Why settle for standard when you can leave a spectacular mark? Fino Print specializes in creating luxurious business cards and stationery that tell your story with elegance and precision. Quality that people notice, service that you’ll appreciate.
• •Headline: Experience the Art of the Introduction with Fino Print. Body: From the richness of black business cards with brilliant foil to the classic touch of letterpress notecards, we believe in the power of premium printing. Our commitment: unmatched craftsmanship and a personal touch that ensures your stationery is as unique as your brand.