Tono de Marca

Heartwarming, Authentic, Community-Focused, Personal, Friendly, Humorous, and Approachable.

Valores de Marca

• •Family and Togetherness
• •Joy and Positivity
• •Support for Small & Local Businesses
• •Authenticity

Mejores Prácticas

• •Always Write from a Personal Perspective: Use "we," "our," and "us" to reinforce that the brand is a family. The voice should feel like a friend sharing a story, not a corporation selling a product.
• •Center Finn in the Narrative: Whether it's a product launch or a simple social media update, connect it back to Finn. He is the main character of the brand story, and products should be presented as things he "loves" or "wears."
• •Use Simple, Positive, and Emotive Language: Words like "joy," "cozy," "adventure," "love," and "happy" should be staples in the brand's vocabulary. The copy should evoke the warm feelings viewers get from the social content.
• •Incorporate Gentle Humor: The brand's social media success is built on lighthearted, humorous moments. Sprinkle this into the copy, whether through a funny observation about dog ownership or a playful product description.
• •Highlight Community and Shared Values: When applicable, remind the audience of the brand's commitment to supporting local businesses. This reinforces a key value and gives customers another reason to feel good about their purchase, strengthening the brand-consumer bond beyond the transaction.

Percepción Social

Perceived as a genuine and lovable 'pet influencer' brand, where customers buy into the Finn and Fam Co story and identity. It is seen as a creator-led business driven by the personality of the pet and owners, fostering high positive engagement.

Ejemplos de Copy

• •Gearing up for a weekend of adventures, one stylish bandana at a time. 🐾 Finn is rocking our new 'Forest Friends' premium print, made with super soft, locally-sourced fabric. Because even big fluffballs deserve to feel fancy. Tap to shop the collection!
• •Let your pup blossom! Our 'Maroon Flowers' bandana brings a pop of color to any occasion, from a romp in the park to a nap on the couch. Each bandana is handmade with love and care, just like the belly rubs we give Finn after a long day. Easy to tie, machine washable, and 100% adorable.
• •From Our Fam to Yours. Welcome to Finn and Fam Co, where every product is inspired by our fluffy, four-legged family member. Shop our collection of handmade accessories and bring a little piece of our joy into your home.
• •My new assistant is cute, but not very effective. 😂 At least he looks good doing it! #FinnTheNewfie #DogsofTikTok #Newfoundland
• •🐾 A Little Treat from Finn! 🐾 Free Shipping This Weekend.