Brand Tone

Inclusive & Empowering, Conscious & Mindful, Inspirational & Authentic, Modern & Stylish, Approachable & Community-Oriented

Brand Values

• •Inclusivity & Gender Fluidity
• •Authenticity & Self-Expression
• •Sustainability & Responsibility
• •Comfort & Quality
• •Freedom & Empowerment
• •Versatility & Functionality

Best Practices

• •Lead with Inclusivity: Always use gender-neutral language. Emphasize that designs are for everyone, transcending traditional labels. Highlight 'all genders' or 'gender-neutral by design.'
• •Emphasize Freedom and Authenticity: Weave in phrases like 'feel your freedom,' 'express your true self,' 'authentic living,' and the core tagline 'You are Free to Be.'
• •Highlight Sustainability Consciously: Talk about the eco-friendly materials (TENCEL™, Odell ice cotton, bamboo lyocell) and sustainable practices (biodegradable packaging) not just as features, but as part of the brand's responsibility and commitment to the planet.
• •Focus on Versatility and Comfort: Describe how the clothing seamlessly transitions between different aspects of life (e.g., 'studio to street,' 'work to travel') and the physical comfort of the fabrics.
• •Maintain an Empowering and Inspirational Voice: Share stories (founder, community, collaborations) that inspire and uplift. Encourage wearers to feel confident and to challenge norms. Use active, positive language.

Social Perception

Positive Recognition, Appreciation for Inclusivity, Valued for Comfort and Style, Seen as Innovative, Community Builder, Emerging Brand with Potential

Copy Examples

• •Unleash your authentic style. Our Genesis Core Tee, crafted from sustainable bamboo lyocell, moves with you, for you. Because clothing has no gender, only the freedom to be. #FinixWear #FeelYourFreedom #GenderNeutralFashion
• •From urban streets to tranquil studios, our Harem Joggers offer unparalleled comfort and versatile style. Made with eco-conscious fabrics, because we believe in fashion that feels good, inside and out. You are Free to Be. #FinixWear #SustainableStyle #Athflow
• •More than just athleisure, it's a movement. Finix Wear champions self-expression and inclusivity with every stitch. Discover pieces designed for every body, every journey. What does freedom mean to you? #FinixWear #YouCanSitWithUs #AuthenticLiving
• •Embrace the 'Bali Sabi' philosophy: finding beauty in imperfection and comfort in your own skin. Our latest collection blends thoughtful design with sustainable materials, empowering you to live boldly. #FinixWear #BaliSabi #ConsciousFashion
• •Ready to redefine your wardrobe? Finix Wear offers gender-fluid designs that celebrate individuality. Comfortable, stylish, and mindfully made. Join our community and express your unique story. #FinixWear #FreeToBe #InclusiveFashion