Brand Tone

approachable, helpful, and community-oriented

Brand Values

• •Creativity and Empowerment
• •Community
• •Quality and Reliability
• •Transparency

Best Practices

• •Embrace the "Crafter" Identity: Always address your audience as fellow creators, makers, and crafters. Use language that resonates with the DIY community.
• •Be a Helpful Resource: Position the brand not just as a supplier, but as a partner in creativity. Share tips, answer questions publicly, and create content that helps customers use your products.
• •Maintain a Friendly and Approachable Voice: Whether writing a product description, a social media caption, or a policy page, keep the tone conversational and friendly. Avoid overly corporate or impersonal language.
• •Show, Don't Just Tell: Continue using behind-the-scenes content like "packing orders" or "making of" videos. This transparency builds trust and community.
• •Foster Community Interaction: Actively encourage user-generated content by asking questions, featuring customer creations (with permission), and running community-building activities in your Facebook group.

Social Perception

The public perception of Finishing Touch Crafts, LLC appears to be overwhelmingly positive. The high rating and numerous positive reviews on Etsy are a strong indicator of customer satisfaction. Customers are often referred to as "crafters" and "makers," and the brand is seen as a go-to supplier within this niche. The engagement on their TikTok videos, with users asking for tutorials and expressing excitement for their products, further supports a positive perception. The brand is viewed as a key part of the creative process for many small crafting businesses.

Copy Examples

• •✨ Just Dropped! ✨ Get ready to bring your spookiest creations to life with our new collection of Halloween acrylic blanks! From ghostly greetings to pumpkin-perfect shapes, we have everything you need to make this season your most creative one yet. Tap the link in our bio to shop the collection and start crafting your magic!
• •On-screen text: "From our screen to your craft room! ✨" Caption: "Ever wonder how your favorite acrylic blanks are made? Here’s a little peek behind the curtain! What should we design next? Let us know in the comments! 👇 #acrylicblanks #lasercutting #smallbusiness #craftersoftiktok"
• •Happy Monday, crafters! We saw so many incredible creations shared in the group last week! To keep the inspiration flowing, let's do a 'Show Me What You're Making' thread. Post a picture of your current work-in-progress using FTC blanks. We'll pick one at random to win a $20 shop credit on Friday! Let's see that creativity! 🎉
• •Headline: "Your Next Creation Starts Here." Sub-headline: "High-quality acrylic blanks and decals for the creative maker. Let's make something amazing together."
• •Subject: "Get Ready to Create! Our Summer Collection is Here! ☀️" Body: "Hi [Customer Name]! Ready to add a splash of summer to your creations? Our new collection of sunny and fun acrylic blanks has just landed on the site! Perfect for badge reels, keychains, and more. Plus, for the next 48 hours, enjoy free shipping on all orders over $50. Let your creativity shine!"