Brand Tone

enthusiastic, authentic, and community-focused

Brand Values

• •Passion: A deep love for fingerboarding is evident in all content and product offerings. The store is "rider owned," which emphasizes genuine involvement in the sport.
• •Quality: The store focuses on providing high-quality fingerboards, components, and accessories, often highlighting well-known brands within the fingerboarding scene.
• •Community: Fingerboardstore actively fosters a sense of community by engaging with followers, sharing user-generated content, promoting events, and providing a platform for fingerboarders to connect.
• •Authenticity: The brand, particularly through Katha's presence, projects honesty and a genuine connection to the fingerboarding culture.
• •Support and Growth: The brand aims to support the fingerboarding scene's growth by offering tutorials, tips, and a wide range of products for all skill levels.

Best Practices

• •Embrace Enthusiasm: Let the genuine passion for fingerboarding shine through in every piece of content. Use exclamation points appropriately and energetic language.
• •Stay Authentic & Personal (Katha's Voice): Continue to leverage Katha's personal involvement. Write as if she's speaking directly to a fellow fingerboarder – knowledgeable but friendly and approachable.
• •Focus on Community: Regularly use inclusive language ("we," "us," "our community"). Encourage interaction, share user content, and foster a sense of belonging.
• •Be Helpful and Informative: Provide real value. Whether it's a product description, a tutorial, or an event announcement, ensure the information is clear, helpful, and supports the user's fingerboarding journey.
• •Keep it Visually Connected: While this is about copywriting, ensure the visual style (photos, videos) aligns with the enthusiastic, authentic, and community-driven tone of the text. The copy and visuals should reinforce each other.

Social Perception

The brand is viewed as a dedicated and specialist store run by someone deeply embedded in the fingerboarding culture, rather than a faceless corporation. This specialist, owner-driven image appears to be a significant asset.

Copy Examples

• •🔥 Fresh Drop! 🔥 Get ready to elevate your setup with the brand new [Product Name] decks, just landed at Fingerboardstore! Katha has been shredding these and a full review is coming soon to YouTube – but trust us, you don’t want to wait. Link in bio to snag yours! #fingerboardstore #newgear #fingerboarding #passiononwheels
• •Your Ride, Your Rules. From pro setups to beginner basics, Fingerboardstore is your home for all things fingerboarding. Rider owned, community approved. Shop Now!
• •Struggling with that [Trick Name]? 🤔 Katha breaks it down! Watch till the end for the secret sauce. 😉 Tag a friend who needs this! #fingerboard #fingerboardtricks #tutorial #kathafbs #shreditinstyle
• •Weekend vibes! What are you all sessioning? 👇 Drop your clips or setup pics in the comments – we love seeing our community in action! Best clip might just get a little something from the store... 😉 #fingerboardcommunity #fingerboardstore #shareyoursetup #ridewithus
• •Ready to roll right out of the box! The [Product Name] Complete is hand-picked by fingerboarders, for fingerboarders. We've combined top-quality components to give you the perfect balance of pop, control, and style. Whether you're just starting your journey or adding to your collection, this setup is built to perform. Get yours and join the Fingerboardstore family!