Brand Tone

Magical & Whimsical, Passionate & Enthusiastic, Artistic & Creative, Inclusive & Welcoming, Professional & Quality-Focused, Community-Oriented

Brand Values

• •Artistry & Craftsmanship
• •Inclusivity & Accessibility
• •Community & Connection
• •Making Dreams Come True
• •Quality & Realism
• •Entrepreneurial Spirit & Passion

Best Practices

• •Embrace the Magic and Wonder: Consistently use evocative and enchanting language that transports the audience. Words like "magical," "dream," "enchanting," "mythical," and "wonder" should feel natural and frequent.
• •Speak from Passion, For Passionates: Let the genuine enthusiasm for mermaiding and the artistry of the products shine through. Address the audience as fellow enthusiasts who share this unique passion.
• •Highlight Inclusivity and Community: Regularly reinforce the message that mermaiding is for everyone. Use welcoming language and actively foster a sense of belonging, referencing the "Pod Squad" or the broader mer-community.
• •Balance Whimsy with Professionalism: While the products are fantastical, the copy should also convey quality, craftsmanship, and the reliability of a trusted business. Technical details or safety information should be clear and professional, even if framed within the overall magical theme.
• •Visual Storytelling in Words: Mirror the brand's strong visual identity (seen on Instagram and TikTok) by using descriptive language that paints a vivid picture of the tails and the experience of using them. Focus on the flow, the shimmer, the realism, and the feeling of transformation.

Social Perception

High Quality & Beautiful Products, Dream Fulfillment, Strong Community, Innovative & Industry Leading, Inclusive Brand, Good Customer Service, Anticipation & Scarcity, Aspirational

Copy Examples

• •Headline: Dive into Your Daydream. Our latest collection has surfaced. Body: Unleash the magic within. Finfolk Productions crafts more than just mermaid tails; we weave dreams into reality. Each scale, each shimmer, each flowing fluke is designed with passion and artistry, bringing your underwater fantasies to life. Explore the new arrivals and find the tail that sings to your soul. Become the myth. (Tone: Magical, Passionate, Artistic)
• •Headline: Your Pod Awaits. Body: Join the Finfolk "Pod Squad" and connect with a vibrant community of merfolk from every ocean of life! Get exclusive early access to new releases, behind-the-scenes glimpses, and share your siren song with those who understand the call of the deep. Because every mermaid deserves a family. (Tone: Community-Oriented, Inclusive, Welcoming)
• •Headline: Art You Can Swim In. Quality You Can Trust. Body: From the first sketch to the final stitch, every Finfolk tail is a masterpiece of design and engineering. We blend breathtaking realism with durable, swim-safe materials, so you can glide through the water with confidence and grace. Experience the Finfolk difference – where artistry meets adventure. (Tone: Quality-Focused, Artistic, Professional)
• •Headline: More Than Fabric. It's a Transformation. Body: Remember the childhood wish? The longing for fins? At Finfolk, we believe that magic is for everyone. Our meticulously crafted fabric tails offer a portal to that wonder, with photorealistic designs and inclusive sizing. It’s time to embrace your inner mermaid. The water is calling. (Tone: Dream Fulfillment, Inclusive, Whimsical)
• •Headline: The Ocean's Palette, Tailored For You. Body: Inspired by the boundless beauty of the sea, our designers pour their hearts into every unique tail. Choose from a spectrum of enchanting colors and intricate patterns, from the ethereal glow of the abyss to the vibrant dance of coral reefs. Which current will you follow? (Tone: Artistic, Magical, Passionate)