Brand Tone

Sophisticated, Contemporary, and Approachable, with an undercurrent of Confident Femininity

Brand Values

• •Quality Design & Modern Styling
• •Accessibility & Value
• •Individuality & Self-Expression
• •Female Empowerment & Confidence
• •Considered & Timeless (Slow Fashion approach)

Best Practices

• •Develop and Adhere to a Brand Voice Chart
• •Emphasize 'Confident & Empowered' Language
• •Highlight Unique Details & Design Intent
• •Maintain an Approachable Sophistication
• •Storytelling through Detail

Social Perception

Generally perceived as a brand offering stylish, contemporary womenswear with unique designs at an accessible price point, appealing to women looking for pieces that stand out and offer a modern aesthetic.

Copy Examples

• •Meet your new power piece. ✨ The [Dress Name] dress combines a timeless silhouette with our signature unexpected print – because confidence never goes out of style. Effortlessly chic, endlessly versatile. #FineryLondon #NewCollection #ModernFemininity #DeskToDinner
• •Refresh Your Style: Discover Designs That Speak To You | Finery London
• •Crafted from a fluid fabric that drapes beautifully, the [Blouse Name] features an exclusive [Print Description, e.g., abstract floral] print, designed in our London studio. With subtle cuff detailing and a relaxed yet polished fit, it’s the perfect piece to elevate your everyday.
• •Finery London: Contemporary Designs. Enduring Style. For the Woman You Are.
• •Tired of the same old workwear? Finery London offers sophisticated, modern pieces with unique details that transition seamlessly from boardroom to bar. Discover quality you can feel and designs that inspire. Shop now for 15% off your first order.