Brand Tone

Direct and Promotional, Helpful and Service-Oriented, Confident and Quality-Focused, Accessible and Value-Driven

Brand Values

• •Customization and Personalization
• •Quality
• •Value/Affordability
• •Customer Satisfaction
• •Efficiency
• •Brand Promotion Support

Best Practices

• •Use Clear, Action-Oriented Language: Employ straightforward verbs and calls to action (e.g., "Customize Yours Today," "Request a Free Quote," "Boost Your Brand").
• •Highlight Quality and Value: Consistently integrate terms like "high-quality," "durable," "factory price," and "bulk savings" where appropriate, reinforcing these core values.
• •Ensure Consistency Across All Channels: The tone used on the website (promotional, informative) should align with social media posts and customer service interactions, creating a unified brand experience.
• •Emphasize Customization: Focus on the ability to personalize products with logos or designs, catering to both business promotional needs and personal gifts.
• •Promote Efficiency: Highlight quick turnaround times for production and shipping to appeal to customers needing fast service.

Social Perception

Reliable Supplier, Good Quality for Price, Positive Customer Service Experience

Copy Examples

• •Customize Your Keychains Now! Free Proof & Quote.
• •Shop Custom Pens and boost your brand visibility.
• •High-quality customized business promo items at factory prices.
• •Design service available. Get your promotional products tailored to your brand.
• •Quick 1-3 days production, 3-7 days delivery via express services for your custom orders.