Tono de Marca

Aspirational yet Approachable. It's professional and knowledgeable when discussing product authenticity and details, but becomes friendly, personal, and engaging on social media. The language is confident and reassuring, aiming to build trust with customers who may be hesitant to purchase high-value pre-owned items online. It avoids being exclusive or snobbish, instead inviting followers into the world of luxury consignment.

Valores de Marca

• •Authenticity
• •Trust and Transparency
• •Customer-Centricity
• •Sustainability
• •Accessibility

Mejores Prácticas

• •Always mention the authenticity guarantee, expert review, or third-party verification (like Entrupy) in product descriptions, ads, and key website pages. This reinforces the primary brand value.
• •Use elevated language to describe the luxury products ("timeless," "exquisite," "iconic"), but use friendly, direct, and inclusive language in social media captions and customer service interactions ("we've got you," "your dream bag," "we're here to help").
• •Frame products not just as items for sale, but as "finds" or "treasures" with a history. Use copywriting to talk about their "next chapter" or the "story they tell," adding value beyond the physical object.
• •Consistently include a disclaimer that finefinds. is not affiliated with the brands it sells. This builds credibility and manages customer expectations.
• •Use copy to support behind-the-scenes content. When posting a "pack with me" video, the copy should reflect the care and personal touch being shown. When posting a sourcing video, the copy should reflect the passion and effort that goes into curating the collection.

Percepción Social

The public and customers perceive finefinds. as a trustworthy and reliable source for authentic, pre-owned luxury goods. The emphasis on a scientific authentication process and the positive customer testimonials contribute significantly to this perception. The brand is seen as knowledgeable and passionate about its products. The behind-the-scenes content on social media makes the brand appear modern, transparent, and personable, fostering a sense of community with its followers.

Ejemplos de Copy

• •The Legend, Reimagined. Just in: a timeless Fendi Baguette in exquisite condition. This isn't just a bag; it's a piece of fashion history, waiting for its next chapter with you. Every stitch, clasp, and detail has been rigorously authenticated by our in-house experts and verified with Entrupy AI technology. Your dream bag is closer, and more trustworthy, than you think. Swipe to see the details and shop the link in bio. #VintageFendi #AuthenticatedLuxury #FineFinds
• •(Video shows clips of searching through high-end thrift stores in Japan) On-screen text: We travel the world so you don't have to. ✨ Uncovering Japan's best-kept luxury secrets for the finefinds. collection. Voiceover/Caption: From hidden boutiques in Tokyo to curated collections in Osaka, we're on the hunt for the most unique, authentic designer pieces. This is where your next treasure begins. See what we found – new arrivals dropping next week! #LuxurySourcing #JapanFinds #VintageDesigner
• •Headline: Guaranteed Authentic. Uniquely Yours. Sub-headline: Discover our curated collection of the world's most sought-after pre-owned luxury handbags. Shop with confidence thanks to our 100% authenticity guarantee.
• •Subject: A Special Find, Just for Our Insiders Body: Hi [Customer Name], At finefinds., we believe luxury should be lasting. That's why we're so excited to share our latest curation of vintage Chanel pieces. From classic flaps to rare finds, each item has been hand-selected and meticulously authenticated for your peace of mind. As a valued member of our community, you get first look. Find a piece of history that tells your story.
• •Headline: Afraid of Fakes? We Are Too. Body: That's why every single item at finefinds. undergoes a strict, two-part authentication process before it ever reaches our store. We combine a decade of expert experience with AI-powered verification to ensure you get the real deal, every time. Stop worrying and start collecting. Shop our guaranteed authentic luxury collection now. #RealLuxury #ShopSafe #FineFindsAus