Brand Tone

Sophisticated & Exclusive, Appreciative & Celebratory, Accessible Luxury, Trustworthy & Quality-Oriented, Exploratory & Adventurous

Brand Values

• •Quality: Partnering with high-end and well-regarded restaurants.
• •Experience: Focusing on creating memorable culinary moments and experiences rather than just a meal.
• •Discovery: Helping people explore the diverse and high-quality gastronomic scene in their cities.
• •Support for Local Gastronomy: The concept inherently supports local restaurants by driving customers to them.
• •Joy of Giving/Sharing: The boxes are positioned as ideal gifts, promoting shared experiences.

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone (e.g., sophisticated yet welcoming, expert but not elitist), core vocabulary, and an "is/is not" list (e.g., "Is: Elegant, Is Not: Stuffy").
• •Focus on the Experience: Emphasize the sensations, ambiance, and memories created, not just the food or the discount. Use evocative language that appeals to the senses and emotions associated with fine dining.
• •Maintain an Upscale yet Accessible Vocabulary: Use refined language that reflects the quality of the partner restaurants, but avoid overly technical jargon or exclusionary terms. The goal is to sound premium but inviting.
• •Highlight Exclusivity and Value Thoughtfully: Communicate the high value of the partner restaurants and the voucher box, but balance this with the ease and joy of discovery. Frame it as a smart indulgence or a special treat.
• •Ensure Consistency Across All Channels: Whether it's website copy, email marketing, social media (if applicable), or the physical product description, the tone should remain consistent to build a strong, recognizable brand identity. Regularly review content to ensure alignment.

Social Perception

Positive for Gifting, Good for Discovery, Value Proposition Scrutinized, Associated with Quality Dining

Copy Examples

• •Headline: Unlock Your City's Culinary Secrets. Body: The FINE DINE Box invites you to a curated journey through [City]'s most exquisite restaurants. Twelve vouchers, countless unforgettable moments. Gift an experience, share the delight. Tone: Sophisticated, Exploratory
• •Headline: The Art of Fine Dining, Beautifully Boxed. Body: Discover the taste of luxury with FINE DINE [City] Edition 2025. Featuring 12 renowned establishments, this is more than a gift – it's an invitation to indulge. Over €600 in culinary value awaits. Tone: Exclusive, Appreciative
• •Headline: Tired of the Same? Explore [City]'s Finest Tables with FINE DINE. Body: Step out of your routine and into a world of exceptional flavors. The FINE DINE Box is your passport to 12 unique gastronomic adventures, from hidden gems to celebrated culinary stars. Tone: Adventurous, Accessible Luxury
• •Headline: Give the Gift of Unforgettable Experiences. Body: For birthdays, anniversaries, or just because – the FINE DINE Box is a thoughtfully curated collection of dining vouchers, perfect for creating lasting memories with loved ones in [City]. Tone: Celebratory, Trustworthy
• •Headline: Supporting Local. Savoring Excellence. Body: Each FINE DINE Box not only offers incredible dining experiences but also supports [City]'s vibrant restaurant scene. Explore top-tier local cuisine and enjoy exclusive savings. Tone: Quality-Oriented, Community-Focused