Brand Tone

rebellious, empowering, dark, personal, and defiant. It's also passionate and artistic

Brand Values

• •Empowerment
• •Individuality and Self-Expression
• •Rebellion and Defiance
• •Artisanal Craftsmanship
• •Connection to Music
• •Strength and Resilience

Best Practices

• •Develop a Brand Voice Guide: Document the core characteristics of your brand's tone (rebellious, empowering, dark, personal, defiant, passionate, artistic) with examples of do's and don'ts for language, style, and emotional undertones.
• •Understand Your Audience Deeply: Continuously research and understand the values, language, and symbols that resonate with the black metal and alternative subcultures you are targeting.
• •Storytelling is Key: Weave the brand's personal story of rebellion and empowerment into product descriptions, social media posts, and all communications to maintain an authentic and personal connection.
• •Use Consistent Terminology and Imagery: Employ words, symbols, and imagery that align with the brand's dark, rebellious, and metal-inspired aesthetic across all platforms.
• •Be Authentic and Passionate: Let the genuine passion for the craft and the music shine through in all written content. Authenticity will resonate with the target audience and build trust.

Social Perception

likely appeals to a niche audience that identifies with alternative subcultures, particularly the metal music scene. The emphasis on handmade and unique items may foster a sense of exclusivity and appreciation for craftsmanship. The brand's strong, rebellious, and empowering message likely resonates with individuals seeking to express their individuality and make a bold statement.

Copy Examples

• •Unleash your inner fire. Our handcrafted garments are forged from rebellion and designed to empower. Wear your defiance.
• •More than clothing, it's armor for your soul. Each stitch a testament to strength, each design a hymn to individuality. Find your voice.
• •Born from darkness, crafted for the bold. Embrace the shadows and stand out. This is Finedaytodie.
• •Handmade with passion, infused with the spirit of metal. Our pieces aren't just made, they're conjured. Express your true self.
• •Reject conformity. Adorn yourself in symbols of strength and liberation. Feel powerful, feel you. This is your Finedaytodie.