Brand Tone

Sophisticated & Elegant, Artistic & Imaginative, Whimsical & Playful, Confident & Bold, Discerning & Curated, Slightly Irreverent & Unexpected

Brand Values

• •Quality Craftsmanship
• •Timeless Style with a Modern Twist
• •Artistic Expression & Individuality
• •The Art of Living Well
• •Customer Experience & Service
• •Boldness & Character
• •Storytelling

Best Practices

• •Embrace Rich Vocabulary & Storytelling: Use descriptive, evocative language. Instead of "nice wallpaper," try "a wallpaper that unfurls a narrative of whimsical botanicals." Weave in the brand's story of blending classic with contemporary and the "art of living well."
• •Inject Personality – Sophisticated with a Wink: Maintain an elegant and refined voice, but don't be afraid to introduce playful, whimsical, or slightly irreverent elements. Think of a well-dressed gentleman with a charming sense of humor.
• •Focus on the "Why" & Transformation: Highlight not just the product, but the experience and transformation it offers – how it allows for self-expression, creates a unique ambiance, or adds a touch of discerning style. Connect to values like artistry and individuality.
• •Be Confidently Anti-Beige: Subtly or overtly position the brand against the mundane and generic. Encourage boldness, character, and the creation of spaces that are truly personal and inspiring. Use confident and declarative statements.
• •Maintain a Curated & Discerning Feel: Even when playful, ensure the language reflects the high quality and curated nature of the products. Avoid overly casual slang or colloquialisms that might detract from the sophisticated and artistic perception of the brand. Always proofread for impeccable grammar and style.

Social Perception

High-Quality & Luxurious, Unique & Innovative, Inspirational, Trustworthy & Responsive, Artistic & Creative, Transformative

Copy Examples

• •Introducing the 'Reverie Collection' – where timeless elegance whispers tales of forgotten gardens and modern artistry dances with classic motifs. Dare to drape your walls in daydreams and let your space tell a story as unique as you. After all, beige is just a state of mind we choose to leave behind.
• •Beyond mere adornment, this pocket square is a quiet nod to the chap who appreciates the finer details. Crafted with discerning taste, it’s a subtle flourish of personality for the man who understands that true style is in the art of living well, one curated piece at a time.
• •Why whisper when you can declare? Our 'Empyrean' mural doesn't just cover a wall; it commands the room with audacious beauty and a touch of the wonderfully unexpected. For the maximalist at heart, ready to transform the mundane into the magnificent. #FineAndDandyCo #RageAgainstTheBeige #LuxuryWallpaper #InteriorTransformation
• •Fine & Dandy Co. – Curators of the exceptional. From the artfully crafted accessory that completes a gentleman's ensemble to the wallpaper that turns your home into a canvas of your imagination. Step into a world less ordinary.
• •We believe your walls should be as bold and imaginative as your dreams. At Fine & Dandy Co., we don't just design wallpaper; we craft visual symphonies that blend bygone eras with a distinctly modern, sometimes irreverent, flourish. Let us help you create a backdrop for a life lived artfully.