Brand Tone

Professional, Trustworthy, and Quality-Conscious

Brand Values

• •Norwegian Quality
• •Sustainability
• •Accessibility
• •Social Responsibility
• •Simplicity

Best Practices

• •Lead with Your Values: Always anchor the copy in one of your core values: Norwegian production, sustainability, or quality. This reinforces brand identity in every communication, from product descriptions to ads.
• •Use a "Quality-First" Vocabulary: Employ words that convey premium quality and durability. Use terms like "craftsmanship," "premium materials," "archival quality," "vibrant," and "precision" to describe your products.
• •Maintain a Clear and Professional Tone: Avoid slang, overly complex jargon, or excessive exclamation points. The tone should be confident and informative, guiding the customer rather than just selling to them.
• •Tell the Story of "Made in Norway": Consistently remind customers of your local roots. This is a powerful differentiator. Phrase it in various ways: "Designed for Norwegian homes," "Printed with care in Norway," "A piece of Norwegian quality."
• •Translate Features into Emotional Benefits: While it's important to mention features like the Nordic Swan Ecolabel, explain what that means for the customer. For example, instead of just saying "Eco-Lighthouse certified," say "Printed in an eco-certified facility, so you can feel good about your choice." This connects a technical feature to a customer's values.

Social Perception

Minimal to non-existent public perception, entirely self-contained and projected only through its website. Customers perceive the brand solely based on direct interaction with the site, without wider community influence or social proof.

Copy Examples

• •Norwegian Walls, Norwegian Art. Why look abroad for quality that's right here at home? Every Finebilder print is proudly produced in Norway, ensuring superior craftsmanship for your space. Decorate with confidence.
• •Decorate Beautifully, and Responsibly. Your style shouldn't have to compromise the planet. Our prints are certified with the Nordic Swan Ecolabel, so you can bring sustainable, eco-friendly art into every room.
• •Your Memories, Our Museum-Quality Finish. Transform your favorite moments into lasting art. We print your photos on high-quality canvas, aluminum, or acrylic with the same care and precision as our finest gallery pieces. Preserve what matters.
• •Bring the Calm of Nature Indoors. Discover our new collection of botanical and landscape prints. Sourced from stunning Norwegian scenery and printed on premium, sustainable paper, it's the simplest way to create a peaceful sanctuary at home.
• •Art with a Heart. When you choose a piece from our exclusive SOS Children's Villages collection, you’re not just beautifying your home—you’re supporting a brighter future for children. Shop the collection and make a difference.