Brand Tone

innovative, convenient, and value-driven

Brand Values

• •providing best quality products at lowest possible price
• •efficiency
• •customer service
• •innovation
• •security in payments
• •leadership in online services

Best Practices

• •Honesty is the Best Policy: The number one priority must be to bridge the gap between promises and reality. Copy should never promise what the business cannot deliver (e.g., "fast shipping" if it takes weeks, "easy returns" if the process is intentionally difficult).
• •Be Specific and Transparent: Vague claims like "best quality" are not credible. Be specific. Instead of "great service," say "24-hour email response time" or "30-day no-questions-asked returns." This builds concrete trust.
• •Show, Don't Just Tell: Use customer testimonials (once genuine positive ones exist), show behind-the-scenes content of the (ideally improved) shipping process, and create detailed FAQ pages that straightforwardly address concerns about shipping times and returns.
• •Adopt a Human and Accountable Voice: The current copy is generic. The tone should be more personal and take ownership. If there are shipping delays, the copy (in emails, on the site) should be proactive and apologetic, explaining the situation rather than ignoring it.
• •Maintain Consistency Across All Channels: The trustworthy, transparent, and customer-centric tone must be present everywhere: on the website, in ad copy, across all social media posts, and most importantly, in every customer service interaction. A friendly ad followed by a silent or unhelpful customer service email destroys all credibility.

Social Perception

negative, unreliable, and distrusted, often labeled as a potential scam or problematic webshop

Copy Examples

• •Your New Favorite Gadgets, Found. Innovative products with transparent service and a 30-day satisfaction guarantee. Shop with confidence.
• •Tired of searching for the next big thing? We've done the work for you. The [Product Name] is here to simplify your life. Fast, tracked shipping from our NL-based hub. Click to learn more!
• •We started Finebay with a simple idea: make innovative products accessible to everyone. But we know that's not enough. Great products need to be backed by great service. That's why every order comes with our Finebay Promise: tracked shipping, easy 30-day returns, and a real support team ready to help.
• •Welcome! Your 10% off is inside (plus our customer promise). Thanks for joining the Finebay family! We're passionate about finding unique products you'll love. But our biggest passion? Your happiness. That's why we guarantee every purchase with dedicated support and a clear returns policy. No games, just great gear.
• •Thank you for your order! We're already getting it ready. You can track your package every step of the way [Link to Tracking]. Questions? Our support team is available Monday to Friday, 9-5. We're here to help!