Brand Tone

Approachable, Curated, Enthusiastic

Brand Values

• •Originality
• •Diversity and Accessibility
• •Support for Artists
• •Curation and Quality
• •Customer Connection
• •Community Engagement

Best Practices

• •Be Authentic and Passionate: Let genuine enthusiasm for art and artists shine through. Use descriptive language that conveys the beauty and impact of the artwork.
• •Emphasize Curation and Quality: Highlight the 'original,' 'fine art' nature of the pieces and the careful selection process. Mention the expertise behind the gallery if relevant (e.g., 'owner and artist Amy Davis's keen eye').
• •Remain Approachable and Inclusive: Use welcoming language. While showcasing fine art, ensure the tone doesn't feel elitist. Reiterate that there's something for various tastes and budgets.
• •Focus on the 'Finding' Aspect: Play on the gallery's name. Position the experience as one of discovery, whether it's finding a new artist, a perfect piece for a specific space, or a unique gift.
• •Foster Community: When appropriate, highlight the connection to local and regional artists and events that bring people together. Use language that invites interaction and participation.

Social Perception

A reputable source for original, contemporary art, particularly within its local and regional community. A place that supports emerging and local artists, appealing to individuals looking for unique art pieces to personalize their spaces and those interested in supporting the regional art scene.

Copy Examples

• •Headline: Discover Art That Speaks to You. Body: At Findings Art Gallery, we believe art is personal. Explore our curated collection of original works from talented local and regional artists, and find the piece that perfectly captures your style and transforms your space. Visit us in Boonsboro or shop online – your next art love story awaits.
• •Headline: More Than Just a Gallery. It's a Finding. Body: Uncover unique treasures and connect with the vibrant spirit of contemporary art. Findings Art Gallery offers a diverse selection for every taste and budget, from stunning statement pieces to thoughtful gifts. Let us help you find art that inspires.
• •Headline: Handpicked Originals, Straight to Your Home. Body: Experience the joy of owning original art. Our gallery, led by artist and designer Amy Davis, carefully selects each piece to ensure quality and distinction. Enjoy complimentary shipping on many works and let us bring beauty to your doorstep.
• •Headline: Meet Your Next Favorite Artist This Friday! Body: Join us for First Fridays at Findings Art Gallery! Discover exciting new works from our featured local artist and immerse yourself in a welcoming atmosphere of creativity and community. Find something extraordinary.
• •Headline: Define Your Space, Express Your Story. Body: The right art can turn a house into a home. At Findings Art Gallery, we're passionate about connecting you with distinctive pieces that set the mood and create an energy you've always dreamed of. Explore original art that tells your unique story.