Brand Tone

Enthusiastic & Passionate, Youthful & Energetic, Aspirational & Achievement-Oriented, Community-Focused (within the car scene), Direct & Sales-Oriented (for merch), Informal & Relatable (to his audience)

Brand Values

• •Passion for Automotive Culture
• •Pursuit of Dreams/Goals
• •Self-Expression through Customization
• •Community & Connection
• •Hustle & Achievement

Best Practices

• •Stay Authentic to Nick's Voice: Use similar slang ("bro," "lit," "cop this"), enthusiasm, and directness found in his videos and social posts. The copy should feel like Nick is talking.
• •Emphasize Exclusivity and Urgency for Drops: Continue using phrases like "limited drop," "sell out fast," "don't miss out" to drive immediate sales, mirroring his current promotional style.
• •Connect to Car Culture & Lifestyle: Reference common enthusiast experiences: late-night garage sessions, car meets, the thrill of driving, and specific car aspects (e.g., "loud exhausts," "custom builds").
• •Visually Align with the Brand: Ensure all marketing materials, website design (once public), and product photography reflect the edgy, modern, and car-centric aesthetic of the FindingNick persona.
• •Engage with the Community: When the store is active, use social media comments and interactions related to the merchandise to reinforce the brand's community aspect and enthusiastic tone. Respond to comments and questions in the established brand voice.

Social Perception

Influencer & Enthusiast, Content Creator, Entrepreneurial, Relatable Achiever, Controversial at times

Copy Examples

• •FRESH DROP LIVE! 🔥 Cop the new [Shirt Name] tee before it's gone. Rep the passion, live the lifestyle. Your ride's not the only thing that should look this good. ShopfindingNick.com - Link in bio! #FindingNick #CarMerch #StreetStyle
• •NIGHTS & BUILDS. 🌙 Our new Limited Edition [Hoodie Name] Hoodie is here to keep you reppin' from the garage to the streets. Built for those who get it. Extremely limited stock – you know the drill. Secure yours now! #FindingNickMerch #CarCulture #LimitedDrop
• •DETAILS MATTER. 🔑 Elevate your everyday carry with the new [Accessory Name]. Small piece, big statement. Show your passion. Shop the latest accessories at ShopFindingNick.com. #FindingNick #CarParts #MerchGame
• •FUEL YOUR PASSION. ⛽️ From late-night builds to Sunday cruises, FindingNick is about the drive. Our gear is for the dedicated, the dreamers, the drivers. Gear up at ShopFindingNick.com. #DriveWithNick #AutomotiveApparel #EnthusiastGear
• •GARAGE SALE! 🛠️ For a limited time, grab your favorite FindingNick gear at a lower price. Time to stock up and show your true colors. Don't miss out – ends soon! Visit ShopFindingNick.com. #FindingNickSale #MerchDrop #CarLifestyle