Brand Tone

aspirational, friendly, and confidence-inspiring

Brand Values

• •Accessibility and Affordability
• •Quality and Curation
• •Customer-Centricity
• •Confidence and Empowerment
• •Sustainability

Best Practices

• •Lead with the Feeling
• •Reinforce Canadian Convenience
• •Use a Personal and Friendly Voice
• •Highlight Exclusivity and Quality
• •Weave in Values

Social Perception

Finding July is perceived very positively by its customers, highlighting unique and trendy styles, excellent quality for the price, fast and convenient Canadian shipping, and great fit and customer service. It is seen as a reliable, stylish, and trustworthy Canadian boutique that successfully fills a market gap.

Copy Examples

• •That 'Found my perfect summer dress' feeling. ✨ Say hello to the 'Golden Hour' Maxi, part of our new Sun-Chaser Collection. Designed for adventures, moments, and all the sunshine in between. Limited pieces available. Shop now, pay no duties, and get that 'July' feeling delivered right to your door. #FindingJuly #CanadianFashion #SummerStyle
• •Why choose between comfort and style? The 'Go-Getter' Jumpsuit is your one-and-done solution for a chic, effortless look. Made from a soft, breathable fabric that moves with you, it ’s perfect for busy days that turn into fun nights. From boardroom to boardwalk, feel confident and ready for anything. Hand-picked with love, just for you.
• •Inside: Your new favourite outfit is waiting...
• •Tired of Duties & Long Shipping Times? We get it. Finding July is your Canadian go-to for trendy, affordable women's clothing without the hidden fees! Based in BC, we offer amazing quality and unique 'small batch' styles you won't see everywhere else. Feel confident, look amazing. Shop the collection today!
• •Find Your Feeling of Summer. Curated collections of quality, on-trend styles. Proudly Canadian, with no surprise duties. Free shipping over $95.