Brand Tone

Supportive & Empowering, Community-Focused & Connecting, Enthusiastic & Passionate, Friendly & Approachable, Inspiring & Discovery-Oriented

Brand Values

• •Localism
• •Diversity & Uniqueness
• •Sustainability & Conscious Consumption
• •Community Building
• •Empowerment

Best Practices

• •Always Emphasize Community & Connection: Frame messages around bringing people and local businesses together. Highlight the impact of local shopping on the neighborhood.
• •Speak with Passion and Enthusiasm for Local: Let your love for unique, independent shops shine through in your wording. Use vibrant and engaging language.
• •Be Genuinely Supportive: Whether addressing retailers or shoppers, maintain a tone that is encouraging, helpful, and empowering.
• •Focus on Discovery and Uniqueness: Use language that inspires exploration and highlights the special nature of the products and shops featured. Avoid generic descriptions.
• •Maintain an Approachable and Friendly Voice: Keep the language clear, welcoming, and easy for a broad audience to connect with. Avoid overly corporate or technical jargon.

Social Perception

Positive for Local Businesses, Helpful for Consumers, Advocate for Small Business, Innovative

Copy Examples

• •Headline: Rediscover Your City, One Unique Shop at a Time. Body: Tired of the same old chains? findeling.city connects you with the heart of your neighborhood – the passionate local businesses that make your city vibrant. Find unique treasures and support your community with every purchase. #ShopLocal #SupportSmallBiz
• •Headline: Your Next Favorite Find is Just Around the Corner. Body: From handmade gifts to artisan coffee, findeling.city is your guide to the best local spots. Explore curated shops, discover hidden gems, and fall in love with local, all over again. What will you find today?
• •Headline: Powering Local, Together. Body: We believe in the magic of small businesses. findeling.city empowers local entrepreneurs by bringing them to your fingertips. Join us in celebrating diversity, uniqueness, and the spirit of community. #Findeling #LocalLove
• •Headline: Shop Consciously. Shop Local. Shop findeling.city. Body: Looking for sustainable, handmade, or fairly-produced goods? Our app makes it easy to find local businesses that share your values. Make a difference with where you shop. Explore your city’s ethical offerings today!
• •Headline: Dear Local Business Owner, Let's Get You Discovered. Body: Join the findeling.city community and let us help you shine! Increase your visibility, connect with local customers eager to support you, and grow your business. We’re passionate about helping you thrive. Sign up today!