Tono de Marca

Inspirational, resilient, and personable, with a sense of joy and a desire to share the happiness of creating. It includes a rebellious streak and a touch of punk, making it bold, unconventional, encouraging, and community-focused.

Valores de Marca

• •Resilience and Passion
• •Community and Connection
• •Authenticity and Honesty
• •Joy and Creativity
• •Quality and Uniqueness

Mejores Prácticas

• •Always connect back to the core values of resilience, passion, and authenticity. Share behind-the-scenes content and personal anecdotes that reinforce the brand's human element.
• •Employ words that inspire action and creativity, such as "unleash," "defy," "create," and "celebrate." The tone should feel like a supportive and encouraging friend.
• •It's not just yarn; it's a "dopamine hit," a form of self-care, and a way to connect with a community. Frame products around the emotional benefit and the experience they provide.
• •Respond to comments and messages with the same personal and authentic voice used in your posts. Ask questions and show interest in your followers' projects to foster that community feeling.
• •The bold, vibrant, and high-quality aesthetic is part of the brand's voice. Ensure that all visuals, from product photos to social media graphics, align with this "yarn with attitude" personality.

Percepción Social

Overwhelmingly positive, with customers praising product quality and finding inspiration. The brand is perceived as a source of high-quality crafting supplies and is admired for the founder's story of resilience, embodying a 'yarn with attitude' persona.

Ejemplos de Copy

• •Unleash your inner rebel. Our new 'Ink Punk' colorway is a deep, moody black with flashes of defiant pink. For the shawls, sweaters, and statements that refuse to be ordinary. What masterpiece will you create? #finchmod #YarnWithAttitude #KnitTheRebellion
• •finchmod is more than just yarn. It's a story of resilience, a testament to passion, and a celebration of a second chance. After a 14-year hiatus and a life-saving transplant, I rebuilt this dream from scratch. Every skein is dyed with intention, for creators who pour their own stories into every stitch. This is for our craft community. Welcome.
• •Subject: Your weekly dose of color is here. Feeling the grey of the week? We've got the antidote. Dive into our latest collection of hand-dyed yarns, each one a burst of pure joy. We believe that creating with beautiful things is a powerful act of self-care. Find the color that calls to you and cast on some happiness.
• •From my hands to yours. ✨ Every skein has a story. This one’s about starting over and finding joy in the colors. What story will you knit? #finchmod #HandDyedYarn #KnitTok #CraftingCommunity #Resilience
• •Tame the chaos. Your yarn deserves to be as beautiful in the bag as it is on the needles. Our exclusive Skein Coats keep your yarn cakes neat, tidy, and tangle-free, from the first yard to the last. Spend more time creating and less time untangling. The perfect, practical gift for the crafter in your life.