Brand Tone

Elegant & Sophisticated, Artisanal & Heritage-Focused, Confident & Authoritative, Passionate & Detail-Oriented

Brand Values

• •Craftsmanship Excellence
• •Quality of Materials
• •Tradition & Heritage
• •Timeless Elegance
• •Authenticity (Made in Italy)
• •Attention to Detail

Best Practices

• •Emphasize Heritage & Craftsmanship: Always weave in the story of Neapolitan tradition, handmade quality, and the brand's 1925 origins. Use terms like artisanal, master craftsmen, heritage, and handmade.
• •Use Elegant & Evocative Language: Opt for sophisticated vocabulary that reflects luxury and refinement. Words like exquisite, meticulous, unparalleled, discerning, and timeless align well.
• •Highlight Sensory Details & Quality Materials: Describe the feel of the fabrics (e.g., softest Egyptian cotton, crisp linen) and the visual appeal of the details (e.g., hand-stitched buttonholes, perfectly aligned stripes).
• •Maintain a Confident & Knowledgeable Voice: Speak with authority about the unique aspects of Finamore shirts, such as specific techniques (like the 'arriccio') or fabric provenances. This showcases expertise.
• •Ensure Visual & Textual Harmony: Across all platforms, especially visual ones like Instagram, ensure the copy complements the sophisticated imagery. The tone of the text should match the elegance of the photography and videography.

Social Perception

Luxury & Exclusivity, Authentic Craftsmanship, Superior Quality, Classic & Refined Style, Knowledgeable Clientele

Copy Examples

• •Headline: Finamore 1925: Where Neapolitan Tradition is Woven into Every Thread. Body: For nearly a century, our master artisans have passionately crafted shirts that define elegance. Experience the enduring legacy of handmade Italian luxury.
• •Product Description Snippet (for a linen shirt): Embrace effortless sophistication with our 'Sergio Gaeta' linen shirt. Meticulously handcrafted in Naples, its breathable weave and signature 'arriccio' shoulder offer unparalleled comfort and timeless style for the discerning gentleman.
• •Social Media Post: The soul of Naples, tailored for you. Each Finamore 1925 shirt is a testament to generations of craftsmanship and an unwavering commitment to quality. Discover the art of true Neapolitan shirting. #Finamore1925 #HandmadeInNaples #SartorialElegance #LuxuryShirts
• •Brand Story Snippet: Since 1925, the Finamore family has upheld the sacred traditions of Neapolitan shirt-making. It's more than a garment; it's a piece of history, crafted with passion and precision, destined to be cherished.
• •Call to Action (Website): Indulge in the unparalleled craftsmanship of Finamore 1925. Explore our collections and experience the unique beauty of authentic Neapolitan tailoring.