Brand Tone

sophisticated, elegant, professional, aspirational, direct, and informative

Brand Values

• •Quality and Craftsmanship
• •Family-Run Heritage
• •Design and Elegance
• •Customer Service
• •Exclusivity

Best Practices

• •Always Use Elegant and Aspirational Language
• •Maintain a Professional and Helpful Demeanor
• •Emphasize the "Family-Run" Heritage
• •Keep Visuals and Text Aligned
• •Be Clear About the B2B Model

Social Perception

Reputable and established B2B wholesaler within the home furnishings industry, perceived as a go-to source for designer-inspired and trendsetting contemporary and classic pieces. Its reputation is built within the B2B community and through a curated, stylish, and high-quality aesthetic presence.

Copy Examples

• •Reflect Your Style. Introducing our new collection of mirrors, where timeless design meets modern elegance. Each piece is crafted to not only brighten a room but to become its focal point. Available exclusively to our trade partners. Apply for an account via the link in our bio. #FinalTouches #LuxuryInteriors #MirrorCollection #TradeOnly
• •Source with Confidence. Design with Distinction. As a family-run business with over 40 years of experience, we understand the importance of quality and reliability. Our curated collections of furniture and decor are selected to inspire. Partner with us to bring your clients' visions to life. Explore our catalogues—Trade accounts only. #HomeDecor #InteriorDesign #FurnitureWholesale #ScottishDesign
• •Be the First to See What's New from Final Touches. This month, we're thrilled to unveil new artwork designed to create a haven of elegance in any space. As a valued partner, you get the first look. Log in to your trade account to view the exclusive new pieces and place your pre-order.
• •The Art of Furnishing. Discover exclusive collections of furniture, mirrors, and art, crafted with a legacy of Scottish quality and an eye for contemporary design. Welcome to the home of elegant interiors. (For trade enquiries, apply here).
• •A Legacy of Elegance, A Future of Design. For over four decades, Final Touches has been a trusted wholesale partner to retailers and designers across the UK. Based in Dundee, our family-run business is dedicated to sourcing and manufacturing pieces that blend timeless style with current trends. Learn more about our heritage and our trade programs. #B2B #Wholesale #FurnitureIndustry #FamilyBusiness