Brand Tone

Artistic & Passionate, Authentic & Proud, Elegant & Unique, Warm & Appreciative

Brand Values

• •Celebration of Mexican Culture & Artistry
• •Craftsmanship & Quality
• •Authenticity & Originality
• •Passion
• •Meaning & Connection

Best Practices

• •Emphasize Heritage & Artistry: Always highlight the Mexican cultural inspiration, the hand-painted nature of the items, and the skill of the Guanajuato artists. Use words like handcrafted, artisanal, authentic, heritage, and culture-rich.
• •Use Passionate & Evocative Language: Incorporate words that convey passion, love for the craft, and the beauty of the designs (e.g., passionate, love, vibrant, soulful, inspired, unique).
• •Maintain a Warm and Inclusive Voice: Speak to the customer with appreciation, making them feel part of a community that values art and culture. Phrases like Made with LOVE, for you can reinforce this.
• •Tell a Story: Frame products not just as items, but as pieces with a story, meaning, or connection to Mexican traditions. Explain the inspiration behind collections or specific designs where possible.
• •Ensure Visual and Textual Harmony: The visual identity on social media is vibrant and artistic. Ensure the copy complements this by being equally descriptive, colorful (in language), and appreciative of the aesthetic details. For instance, if an image showcases intricate floral patterns, the copy could allude to gardens of tradition or blossoming artistry.

Social Perception

Fina Catrina is perceived as a brand that offers unique, artisanal products deeply rooted in Mexican culture. Customers likely appreciate the hand-painted details and the connection to Mexican artistry. The brand is seen as a purveyor of Mexican art captured on hand-painted leather bags and jackets. Retail platforms categorize Fina Catrina items as Art to Wear and Unique 1-Of-a-kind, reinforcing the perception of exclusivity and artistic value. There are mentions of Fina Catrina in relation to hand-painted denim jackets with artisanal designs, further highlighting the brand's unique selling proposition.

Copy Examples

• •Headline: Wear Your Art. Embrace Your Heritage. Body: Each Fina Catrina piece is more than an accessory; it's a story hand-painted with passion by our Guanajuato artists. Discover jewelry and bags that carry the soul of Mexico.
• •Headline: Crafted with Love, Inspired by Mexico. Body: From vibrant Otomi patterns to the elegant dance of the Catrina, our collections are a tribute to the beauty of Mexican tradition. Own a unique piece of art, made with love, just for you.
• •Headline: Beyond Fashion: Accessories with Meaning. Body: Fina Catrina brings you handcrafted treasures that resonate with culture and individuality. Let our artful designs express your unique spirit and connection to a rich heritage.
• •Headline: The Essence of Mexico, Painted by Hand. Body: Our artists pour their hearts into every brushstroke, creating one-of-a-kind leather bags and jackets that are as unique as you are. Experience the passion of true Mexican artistry.
• •Headline: Fina Catrina: Where Art Meets Accessory. Body: Discover accessories that tell a vibrant story of Mexican culture and craftsmanship. Each hand-painted design is a testament to the beauty of tradition and the skill of our dedicated artists.