Brand Tone

Passionate & Knowledgeable, Conscious & Ethical, Friendly & Community-Oriented, Stylish & Curated, Slightly Quirky & Playful

Brand Values

• •Sustainability
• •Quality Curation
• •Ethical Consumerism
• •Community Support
• •Individuality & Style

Best Practices

• •Lead with Passion & Purpose: Always let your genuine love for vintage and sustainability shine through. Share stories behind pieces, the "why" of your brand, and the impact of choosing secondhand.
• •Educate & Empower: Briefly explain the benefits of vintage (quality, uniqueness, sustainability) to empower customers to make informed, conscious choices.
• •Keep it Real & Approachable: Use a friendly, slightly playful, and inclusive voice. Avoid overly technical jargon. Make customers feel like they're part of a cool, conscious community.
• •Highlight Curation & Quality: Emphasize that items are "handpicked," "curated," and selected for their "quality" and "timeless style" to differentiate from general thrifting.
• •Integrate Values Naturally: Weave your core values (sustainability, ethical choices, community support) into product descriptions, social media posts, and "About Us" narratives rather than stating them in a standalone, disconnected way.

Social Perception

Positive Reputation, Go-To for Vintage, Sustainable Haven, More Than a Store, Fair Pricing, Community Contributor

Copy Examples

• •Headline: Beyond Trends: Discover Your Story. Body: Fast fashion fades. Vintage endures. At Filthy Rebena, uncover handpicked treasures that speak to your soul and style. Shop unique, shop sustainable. #FilthyFinds #VintageNotWaste
• •Headline: Wear Your Values, Beautifully. Body: Choosing vintage is more than a style choice—it's a statement. Our curated collection of quality thrift and timeless pieces helps you look fabulous while loving our planet. #SustainableStyle #EthicalFashion #FilthyRebena
• •Headline: Freshly Picked & Perfectly Aged. Body: New (old) arrivals just landed! From groovy 70s prints to classic 90s denim, find your next wardrobe obsession. Plus, explore unique gifts from Canadian makers. Visit us in-store or online! #VintageLondon #ShopLocalON #CuratedVintage
• •Headline: Not Just Clothes, But a Conscience. Body: We believe fashion can be a force for good. Every piece at Filthy Rebena is chosen with love for its quality, history, and ability to make our world a little better. Join the recycled revolution! #ConsciousConsumer #VintageVibes
• •Headline: Your Backyard Oasis (and Vintage Too!). Body: Did you know our Wortley Village spot is also home to Wortley Flower Farm? Grab a stunning, sustainably grown bouquet with your next vintage haul. Fashion, flowers, and a brighter future, all in one place. #WortleyVillage #FlowerFarm #FilthyRebenaBlooms