Brand Tone

Authentic, Irreverent/Edgy, Cool & Confident, Nostalgic, Passionate

Brand Values

• •Authenticity & Quality
• •Counter-Culture & Freedom of Expression
• •Music Heritage
• •Artistic Integrity & Craftsmanship
• •Individuality & Uniqueness
• •Community

Best Practices

• •Embrace Understatement and Authenticity: Avoid overly salesy or hyperbolic language. Let the product and the brand's history speak for themselves. Use genuine, straightforward descriptions.
• •Inject Subtle Irreverence and Edge: Don't be afraid to use a bit of playful attitude or nod to the "rowdy" spirit, but keep it smart and knowing, not crude. The name "Filth Mart" itself sets this tone.
• •Reference Music and Counter-Culture: Weave in relevant cultural touchstones, band names (where appropriate), or historical nods that resonate with the target audience's interests and knowledge.
• •Keep it Concise and Cool: Especially for social media, get to the point with a confident, unfussy style. Use strong verbs and evocative, but not overly flowery, adjectives.
• •Highlight Craftsmanship and Story: For custom pieces or rare vintage, emphasize the unique details, the history, or the artistry involved. This reinforces the values of quality and authenticity.

Social Perception

A Cult Favorite/Iconic Niche Brand, Authentic and Curated, Cool and Edgy, Influential, Connected, More Than Just a Store

Copy Examples

• •Fresh Filth. Decades of stories, ready for their next chapter. This [Band Name] original just hit the floor. You know the drill. #FilthMart #VintageTee #RockAndRollHistory #CounterCulture
• •Your Sound, Our Ink. Filth Mart brings your vision to life. Custom art, band merch, and threads that scream authenticity. Let's create something legendary. [Link to Custom Inquiry] #FilthMartCustom #AlbumArt #BandMerch #OriginalDesign
• •25+ years of curating cool and kicking against the ordinary. From NYC grit to LA sun, and now the Texas desert. Filth Mart: Still rowdy, still real. Thanks for being part of the story. #FilthMartLA #FilthMartMarfa #VintageCulture #FreedomOfExpression
• •The Filth Mart Standard. Not just a tee, it's a piece of the ethos. Premium cotton, timeless design, built to last through every encore and afterparty. Wear it loud. Made in LA. #FilthMartBrand #OwnTheOriginal #CounterCultureStyle
• •Get Your Filth Fix: [Event Name] Pop-Up This Weekend! *(Body Teaser):* We're hauling a choice selection of vintage gold and our latest custom drops to [Event Name]. Come find your next obsession. Good times guaranteed. #FilthMartLive #VintageFinds #SupportCounterCulture