Brand Tone

Professional and Knowledgeable, Trustworthy and Reliable, Approachable and Helpful, Environmentally Conscious, Slightly Formal but Friendly

Brand Values

• •Sustainability: Strong emphasis on reducing plastic waste and carbon footprint by promoting mains-fed systems over bottled water.
• •Health and Wellbeing: Promoting access to clean, filtered drinking water for better hydration and health for employees, students, and customers.
• •Customer Satisfaction: Focus on providing reliable products, efficient installation, and responsive customer service and maintenance.
• •Quality and Innovation: Offering modern, hygienic, and efficient water dispensing solutions.
• •Cost-Effectiveness: Highlighting the long-term savings and value offered by their systems compared to traditional bottled water solutions.
• •Convenience: Providing hassle-free access to fresh water.

Best Practices

• •Prioritize "Benefit-Driven" Language: Always focus on how the products/services solve a customer's problem or improve their situation (e.g., "save money," "improve health," "reduce waste," "increase convenience") rather than just listing features.
• •Maintain a Professional yet Accessible Voice: Use clear, concise language. Avoid overly technical jargon unless explaining a specific benefit to a knowledgeable audience (like on LinkedIn). Ensure grammar and spelling are impeccable.
• •Emphasize Core Values Consistently: Weave in themes of sustainability, health, quality, and cost-effectiveness across all communications. For example, mention the environmental benefit even when discussing cost savings.
• •Be Customer-Centric and Solution-Oriented: Address potential customer pain points directly and position FWC as the provider of the ideal solution. Use phrases like "We help you..." or "Our solutions ensure..."
• •Develop a Style Guide Snippet for Tone: Create a brief internal document outlining the key characteristics of the brand voice (e.g., "Professional, but not stuffy. Eco-conscious, but practical. Informative, but not overwhelming.") and share it with anyone creating content. Include preferred terminology and phrases to avoid.

Social Perception

A reliable provider of modern water dispensing solutions, particularly for businesses and organizations. An environmentally responsible choice due to their strong push for mains-fed systems that reduce plastic bottle usage. Knowledgeable in their field, offering advice and solutions tailored to different needs (office, school, gym). A company that values customer service, although like any service-oriented business, individual experiences may vary. Focused on the B2B market, but also accessible for larger domestic or specific B2C needs requiring plumbed-in solutions.

Copy Examples

• •Headline (Website/Social Media): Upgrade Your Hydration, Sustainably. Body: Ditch the plastic bottles and endless deliveries. Filtered Water Coolers Limited provides sleek, mains-fed water coolers that deliver pure, refreshing water while reducing your environmental impact and operational costs. Good for your team, good for the planet.
• •Headline (LinkedIn Ad): Boost Workplace Wellbeing & Your Bottom Line. Body: Invest in your team's health and productivity with unlimited access to freshly filtered water. Our innovative water coolers are a cost-effective, eco-friendly solution for modern businesses. Discover the FWC difference today.
• •Headline (Instagram Post - with an image of a stylish cooler in an office): Hydration, Elevated. ✨ Body: Clean lines, cleaner water. Our floor-standing water coolers seamlessly integrate into any workspace, providing instant chilled and hot filtered water. Keep your team refreshed and focused. #FilteredWater #OfficePerks #SustainableChoice #FWCLtd
• •Headline (Blog Post/Email Snippet): Is Your Office Drinking Water Truly Healthy & Cost-Effective? Body: Explore the benefits of switching to a mains-fed water system. From superior filtration to significant long-term savings and a reduced carbon footprint, learn how FWC can transform your workplace hydration. Read more on our blog.
• •Headline (Short Ad/Twitter Post): Pure Water. Zero Hassle. Body: Get an endless supply of great-tasting, filtered water directly from your mains. Filtered Water Coolers Ltd offers expert installation & reliable service. Contact us for a free quote! #HydrationSolutions #EcoFriendly #WaterCooler