Brand Tone

Passionate & Enthusiastic, Community-Oriented & Inclusive, Knowledgeable & Authoritative (but approachable), Supportive & Encouraging, Modern & Engaged

Brand Values

• •Community
• •Accessibility & Affordability
• •Passion for Analog
• •Quality
• •Support & Education

Best Practices

• •Speak the Language of Film Enthusiasts: Use common analog photography terms, share in their excitement for new stocks or classic cameras, and understand their unique challenges (like rising film costs). Keep it authentic.
• •Foster and Feature Community: Actively encourage users to share their work using a branded hashtag. Regularly feature customer photos (with credit) and engage with comments and DMs in a friendly, supportive manner. This reinforces the "club" and "family" aspect.
• •Balance Expertise with Approachability: Share knowledge and tips confidently, but avoid jargon or an intimidating tone that might alienate beginners. Position the brand as a helpful guide for all levels of film photographers.
• •Be Enthusiastic and Passionate: Let the genuine love for film photography shine through in all communications. Use evocative language that speaks to the sensory experience and emotional connection photographers have with film.
• •Maintain Visual Consistency: Ensure that all visuals (website, social media, emails) reflect a high-quality, modern aesthetic that complements the art of film photography. This includes well-curated product shots and featured user images.

Social Perception

Valued Resource for Film Shooters, Cost-Effective for High-Volume Shooters, Community Hub, Concerns about Stock (Historically), Trustworthy (Generally)

Copy Examples

• •Fresh vibes only! 🎞️✨ Just landed: the much-anticipated [New Film Stock Name]! Perfect for capturing [mention type of scene, e.g., golden hour portraits, moody street scenes]. Grab yours before it's gone and show us the magic you create! #FilmSupplyClub #AnalogAdventures #NewFilm
• •Let's see those double exposures! 📸 Share your most creative double exposure shot this week with #FSCdoubletake and tag us @FilmSupplyClub. We'll feature our favorites! Need tips? Check out the link in bio for our guide to mastering this dreamy technique. #FilmCommunity #ShootFilmStayBroke (but happy!)
• •Tired of film prices eating into your creative budget? Join the Club! 💰 Our members save BIG on every roll, every time. Less spending, more shooting. It's that simple. Link in bio to become a Film Supply Club insider! #FilmPhotography #SaveOnFilm #JoinTheClub
• •Ever wondered how to get those perfect moody black and white shots? 🖤 Our latest YouTube tutorial breaks down [Specific B&W Technique] step-by-step with pro photographer [Photographer's Name]. Watch now and elevate your B&W game! Link in bio. #LearnFilm #PhotographyTips #FilmIsNotDead #FilmSupplyClub
• •That click. That whirr. The anticipation. There's nothing like film. We're here to fuel your passion, from the moment you load the roll to the magic of the developed image. What are you shooting this weekend? #AnalogLove #FilmSupplyClub #CaptureTheMoment #ByPhotographersForPhotographers