Brand Tone

Elegant, sophisticated, and passionate about Italian craftsmanship.

Brand Values

• •Authenticity
• •Quality
• •Tradition
• •Elegance
• •Passion

Best Practices

• •Maintain a consistent brand voice across all platforms.
• •Use language that resonates with the target audience.
• •Incorporate storytelling to engage customers.
• •Highlight the brand's unique selling points.
• •Ensure all content aligns with the brand's values.

Social Perception

Perceived as a high-quality, luxury brand that embodies Italian elegance and craftsmanship.

Copy Examples

• •"Experience the timeless beauty of Florence with our handcrafted leather goods."
• •"Each piece tells a story of tradition and artistry."
• •"Indulge in the luxury of authentic Italian leather."
• •"Designed in Florence, crafted for you."
• •"Elevate your style with our exquisite collection."