Tono de Marca

Artisanal, refined, conceptual, artistic, minimalist, geometric, personal, authentic, and rooted in Portuguese heritage.

Valores de Marca

• •Craftsmanship & Quality
• •Originality & Authorship
• •Cultural Identity
• •Inclusivity & Androgyny
• •Conceptual Design

Mejores Prácticas

• •Always start with the inspiration or the story behind the piece, using phrases like "Inspired by," "A dialogue between," and "A tribute to."
• •Employ artistic and sculptural language such as "sculpture," "form," "geometry," "texture," and "dialogue" to elevate the product to wearable art.
• •Consistently emphasize Portuguese heritage by mentioning "Handmade in Portugal," "Porto," and specific cultural inspirations to build authenticity.
• •Maintain an inclusive and genderless voice, using neutral language and referring to "pieces for any identity" or "genderless design."
• •Keep copy minimal and refined, allowing the quality of the product and the strength of the concept to speak for themselves, avoiding overly embellished language.

Percepción Social

The brand is perceived as a high-quality, contemporary 'author jewellery' label, offering unique, artistic pieces with a story and sense of place. It is respected for its clear artistic vision and successful fusion of contemporary design with Portuguese heritage, recognized as part of a modern Portuguese artisan movement with positive or neutral public reception.

Ejemplos de Copy

• •Where geometry meets heritage. The D'OURO Ring is a dialogue between the simple line and the rich history of our culture, sculpted in silver. Each piece, a wearable sculpture, handmade in Porto. Discover the story. #FilipeFonsecaJewellery #AuthorJewellery #MadeInPortugal #WearableArt
• •Art You Can Wear. Inspired by the clean lines of modern architecture and the soul of Portuguese tradition. Our jewelry is not just an accessory; it's a statement of individuality. Designed by Filipe Fonseca and handcrafted by master artisans in Portugal. Explore our genderless collections. #ContemporaryJewellery #Handmade #Design
• •This piece captures the spirit of Porto in polished 925 silver. Inspired by the iconic tiles that line the city's streets, the PORTO SENTIDO necklace is a tribute to our origins. Its geometric form is a modern interpretation of a timeless story. Designed to be worn and lived in, accumulating memories with every wear. A singular piece, handcrafted for any identity.
• •Your Story, Sculpted in Silver. From engagement rings to personal milestones, the 'Filipe Fonseca by YOU' service transforms your vision into a unique, handcrafted piece of art. Let's create forever.
• •New Arrivals: Inspired by the Azores, Crafted for You