Brand Tone

friendly, aspirational, and affectionate/enthusiastic

Brand Values

• •Fashion Curation/Accessibility
• •Customer Connection
• •Style/Aspiration

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., friendly, enthusiastic, aspirational, use of emojis like ✨, ♡, 😉, xoxo). Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. Tailor your language, references, and humor (if any) to resonate with your target demographic (likely fashion-forward individuals).
• •Consistency Across Channels: Ensure the tone used on your website, Instagram, Pinterest, emails, and any other customer touchpoint is harmonious. The "xoxo" and "dream clothes" vibes should be present everywhere.
• •Use Storytelling: Share the "why" behind your brand or specific collections. Phrases like "Estamos a preparar algo muito especial para si" create anticipation and a personal connection.
• •Engage Authentically: When responding to comments or messages, maintain the established friendly and enthusiastic tone. Let the "lot of love" shine through in your interactions.

Social Perception

As the brand seems to be in a pre-launch or early stage (given the password-protected site directing to Instagram for news), broad social perception is likely still forming. The presence on Pinterest and some TikTok mentions suggest an initial reach within fashion-interested online communities. The association with "multi-brands" could be perceived positively by customers looking for variety and a curated shopping experience.

Copy Examples

• •✨ Hello, dream wardrobe! ✨ Our latest collection has just landed, and it's everything you've wished for (and more!). Swipe to see the magic. 😉 #FilipaSousaByBlue #DreamClothes #NewCollection #FashionLove
• •Your style adventure starts here! Explore curated collections and find the pieces you'll adore. P.S. We've got something special just for you! BlueLove
• •Psst... Your next favorite outfit is calling (and it's on sale!) 😉
• •Fall head-over-heels for this [Product Name]! Perfect for [Occasion/Use], it’s designed to make you feel amazing. Get ready for the compliments! xoxo
• •At Filipa Sousa by Blue, we believe fashion is all about expressing your unique sparkle. We carefully pick dream clothes from exciting brands, all wrapped up with a lot of love. Come find your next obsession!