Brand Tone

Proudly Local & Authentic, Craft & Artisanal, Friendly & Welcoming, Heritage-Conscious, Quality-Driven

Brand Values

• •Locality & Provenance
• •Craftsmanship & Quality
• •Authenticity & Heritage
• •Community
• •Passion

Best Practices

• •Emphasize "Filey" and "Yorkshire Coast": Consistently weave the location and its unique character into all descriptions, stories, and visual content. This reinforces provenance and local pride.
• •Highlight "Hand-Crafted" and "Artisanal": Use terms that convey the care, skill, and small-batch nature of the production process. Detail the use of the copper pot still and manual processes where appropriate.
• •Share the Heritage Story: Regularly incorporate the narrative of the historic smokehouse and the distillery's origin to add depth and authenticity.
• •Be Community-Focused and Approachable: In social media and customer interactions, maintain a friendly, welcoming tone. Share involvement in local events and encourage visits.
• •Focus on Quality and Sensory Experience: Describe the taste, aroma, and ingredients in a way that evokes a premium, enjoyable experience, subtly referencing any awards or positive reviews to build credibility.

Social Perception

Positive Local Gem, Artisanal & High Quality, Associated with Yorkshire Spirit Excellence, Aspirational & Giftable

Copy Examples

• •Headline: Filey Distillery: The Spirit of the Yorkshire Coast, Bottled. Body: Discover the taste of Filey. Our award-winning gins are hand-crafted in a historic smokehouse, capturing the authentic essence of our charming seaside town. Every sip tells a story.
• •Headline: From Historic Smokehouse to Award-Winning Gin. Body: We lovingly restored a 160-year-old Filey landmark to bring you a gin that's as unique as our town. Experience the passion, taste the quality. Book a tour today!
• •Headline: Taste Filey. Love Gin. Body: Our small-batch, copper-pot distilled gins are a true celebration of North Yorkshire. Locally inspired botanicals, crafted with care. Find your new favourite.
• •Headline: More Than Just Gin. It's a Piece of Filey. Body: We set out to create a spirit that Filey could be proud of. Visit us, meet the makers, and share in our passion for authentic, handcrafted gin.
• •Headline: Award-Winning Taste, Rooted in Heritage. Body: Filey Distillery's gins are recognized for their exceptional quality. Crafted with tradition and a touch of coastal magic. Experience the difference.